Close Menu
    Latest Edition
    FabUK Magazine Unveils Its 27th Edition Featuring Anya Taylor Joy and Announces Major Expansion Plans
    Facebook X (Twitter) Instagram
    Fabuk MagazineFabuk Magazine
    • Fashion

      KEBURIA Spring Summer 2026: A Wardrobe for Time-Travelers at London Fashion Week

      1 October 2025

      Oxford Fashion Studio SS26: Hellavagirl Confronts Beauty Through Disorder at London Fashion Week

      30 September 2025

      CEDIM School of Design SS26: PLAY at Fashion Scout

      30 September 2025

      alex.s.yu SS26 MEZZO MELANCHOLIES Presented at London Fashion Week

      30 September 2025

      Bars Antique: Timeless Stories, Modern Style

      30 September 2025
    • Film

      Ferrara Film Festival Kicks Off: Co-artistic Director Claudia Conte Promises a Free and Meritocratic Festival

      22 September 2025

      A House of Dynamite Ignites the Red Carpet at Venice Film Festival

      3 September 2025

      Stars at Venice: “Father Mother Sister Brother” Red Carpet Captivates at 82nd Film Festival

      2 September 2025

      Red Carpet for The Wizard of the Kremlin at Venice International Film Festival

      1 September 2025

      Elordi, Oscar Isaac, Goth & Waltz Lead a Starry Frankenstein Premiere

      31 August 2025
    • Music

      GLORIA ESTEFAN & NATHY PELUSO UNITE FOR ELECTRIFYING “CHIRRIQUI CHIRRI” REMIX

      26 September 2025

      RITA ORA UNVEILS SULTRY NEW SINGLE “ALL NATURAL” ALONGSIDE ACCOMPANYING MUSIC VIDEO DIRECTED BY TAIKA WAITITI

      25 September 2025

      Andrei Irimia Brings ‘Lights & Shadows’ to Paris and Beyond

      25 September 2025

      Global Superstar Rauw Alejandro Reveals 26 September Release Date For New Album And Teases Tracklist

      17 September 2025

      Mimi Webb releases second album ‘Confessions’

      12 September 2025
    • Travel

      Why Portugal is the Perfect Destination for a Summer Getaway

      19 June 2025

      Top 5 Euro Destinations You Can’t Miss in 2025

      23 May 2025

      CRETE’S ELE VILLAS CELEBRATES FIRST SUMMER SEASON WITH SPECIAL OFFER

      15 April 2025

      Embracing Solitude in Nature: A Spring Guide to Solo Camping in Japan

      14 April 2025

      The Lexus LM: redefining luxury transport

      19 December 2024
    • Store
    Facebook X (Twitter) Instagram YouTube
    Fabuk MagazineFabuk Magazine
    You are at:Home»Fashion»PATAGONIA FOUNDER YVON CHOUINARD TO BE HONOURED WITH THE OUTSTANDING ACHIEVEMENT AWARD AT THE FASHION AWARDS 2022 PRESENTED BY DIET COKE
    Fashion

    PATAGONIA FOUNDER YVON CHOUINARD TO BE HONOURED WITH THE OUTSTANDING ACHIEVEMENT AWARD AT THE FASHION AWARDS 2022 PRESENTED BY DIET COKE

    1 December 20224 Mins Read
    WhatsApp Facebook Twitter Threads Copy Link Email
    Share
    Facebook Twitter WhatsApp Threads Copy Link Email

    The British Fashion Council (BFC) is delighted to announce that Yvon Chouinard, founder and former owner of Patagonia will receive the Outstanding Achievement Award at The Fashion Awards 2022 presented by Diet Coke, on Monday 5th December at the Royal Albert Hall, London. Chouinard is a mountain climber, activist, surfer, writer, and philanthropist who has pioneered the transition to a responsible apparel industry. He is recognised for his extraordinary dedication to environmentalism and his exceptional vision. His ability to merge business with purpose culminated this year in the transfer of his family’s ownership of the brand to two new entities: the Patagonia Purpose Trust and non-profit organisation the Holdfast Collective, to channel profits to environmental causes.

    Patagonia Founder Yvon Chouinard to Be Honoured With the Outstanding Achievement Award at the Fashion Awards 2022 Presented by Diet Coke

    Chouinard’s business came to life in 1973 selling rugby shirts from England to climbers in the US. Since 1985 the business has donated 1 percent of sales to the preservation and restoration of the environment, awarding over $150mn to environmental groups. Chouinard is also the co-founder of One Percent for the Planet, a global movement that has now grown to over 5,000 business and individual members, coming together to protect the future of the planet. Today, Patagonia is a certified B Corp and a California Benefit Corporation. The company expects to give $100mn a year as a dividend to the Holdfast Collective to help fight the climate crisis.

    Yvon Chouinard, founder and former owner, Patagonia: “We are 50 years into our experiment in responsible business, and we’re dead serious about addressing the environmental crisis. We started by building durable, quality products and using materials that caused less harm to the environment and to the people who made them. We’ve been using 100% organic cotton across our line since 1996, are founding members of groups such as the Fair Labor Association and Regenerative Organic Alliance, and today offer more Fair Trade Certified sewn styles than any other apparel brand. Being recognised by the British Fashion Council sends the message that responsible business practices far outweigh trends or short-term financial gains. With vision and creativity, the apparel industry is perfectly placed to set the standard for environmental protection – it is our hope that business leaders join us in committing to this work”.

    Caroline Rush, Chief Executive British Fashion Council: “We are thrilled to present Yvon Chouinard with the Outstanding Achievement Award for his visionary work at Patagonia. Through his dedication to our planet, Yvon has set a new precedent for responsible businesses. By building a brand that consistently encourages its consumers to buy well and buy less he has shifted consumer mentality on the lifecycle of clothing and created an invaluable blueprint for a fair transition within the apparel industry.”

    The Outstanding Achievement Award celebrates the overwhelming creative contribution of an individual to the fashion industry, who throughout their illustrious career has constantly shaped and reshaped the fashion world through their innovation and creativity. Previous winners of the Award include Giorgio Armani, Miuccia Prada, Ralph Lauren KBE, Karl Lagerfeld, Dame Anna Wintour, Terry and Tricia Jones and Manolo Blahnik CBE to name only a few.

    The Fashion Awards presented by Diet Coke raises funds for the BFC Foundation (Registered Charity Number: 1185152) which supports the future growth and success of the British fashion industry by focusing on Talent, Education, Grant-Giving and Business Mentoring and aims to improve equality and opportunity so that the fashion industry remains diverse and open to all, helping talented designers at all stages of their career from school level through to becoming a global fashion brand. In the financial year 2021/2022, the BFC remitted over £1.3m in funds to designers and scholars

    The generosity and commitment of our partners, suppliers and supporters is more vital than ever. Please help us by acknowledging their support alongside our Principal Partner: Diet Coke; Official Partners: Getty Images, Malfy Gin, Moët & Chandon, Royal Salute and The Londoner for their ongoing support.

    General tickets for The Fashion Awards 2022 are available here.

    BFC British Fashion Council london oyal Albert Hall THE FASHION AWARDS 2022 Yvon Chouinard

    Related Posts

    2 Mins Read

    KEBURIA Spring Summer 2026: A Wardrobe for Time-Travelers at London Fashion Week

    1 October 2025 Fashion
    2 Mins Read

    Oxford Fashion Studio SS26: Hellavagirl Confronts Beauty Through Disorder at London Fashion Week

    30 September 2025 Fashion
    2 Mins Read

    CEDIM School of Design SS26: PLAY at Fashion Scout

    30 September 2025 Fashion
    2 Mins Read

    alex.s.yu SS26 MEZZO MELANCHOLIES Presented at London Fashion Week

    30 September 2025 Fashion
    Latest Edition
    FabUK Magazine Unveils Its 27th Edition Featuring Anya Taylor Joy and Announces Major Expansion Plans
    Fashion
    KEBURIA Spring Summer 2026: A Wardrobe for Time-Travelers at London Fashion Week
    1 October 20252 Mins Read
    Fashion
    Oxford Fashion Studio SS26: Hellavagirl Confronts Beauty Through Disorder at London Fashion Week
    30 September 20252 Mins Read
    Fashion
    CEDIM School of Design SS26: PLAY at Fashion Scout
    30 September 20252 Mins Read
    Fashion
    alex.s.yu SS26 MEZZO MELANCHOLIES Presented at London Fashion Week
    30 September 20252 Mins Read
    Fabuk Magazine
    Facebook X (Twitter) Instagram YouTube Pinterest
    • How to get FabUK
    © 2015 - 2025 All Rights Reserved. Privacy Policy

    Type above and press Enter to search. Press Esc to cancel.