Pure London is delighted to announce Pam Hogg, legendary fashion designer, DJ, rockstar and artist, as this season’s keynote speaker. Expect the unexpected as this renowned rulebreaker and dynamic cult designer delves into the world of fashion, offering insights into her life, unorthodox design process and experiences on Sunday 23rd July.
During a career spanning 30 years Pam, in her capacity as a musician, has supported Debbie Harry and The Pogues and had her fabulous designs worn by everyone from Kylie to Rihanna. In 2016 Pam was honoured with the prestigious task of designing the BRIT Award trophies. Her Bowie-esque designs gained high plaudits from both artists and musicians alike. In the same year Pam was awarded an honorary doctorate received at the Glasgow University for her contribution to fashion, becoming Dr Hogg. A graduate of both the Glasgow School or Art and Royal College of Art, Pam has appeared in fashion shoots for W Magazine and i-D. Also a celebrated DJ, Pam has performed DJ sets for Chanel and at Cannes Film Festival amongst others.
Following keynote speeches for TED (2016) and London Design Week, this July she follows in the footsteps of Alexandra Shulman giving the keynote address at Pure London.
Julie Driscoll, Portfolio Director for Pure London, commented; “We are incredibly excited to welcome Dr Pam Hogg as this season’s keynote speaker at Pure. Over the last 30 years Pam has been a creative force within the industry, never conforming and always pushing the boundaries. She is much loved and admired and a fabulous ranconteur. Her talk is definitely not to be missed.”
Hogg will add to a line-up of more than 30 inspiring speakers across the three days, with a whole host of panel discussions, Q&A’s, trends, insights and fashion-forward catwalk shows set to further enhance the visitor experience and guide buying choices at Pure London.
Other speakers include Ben Allingham, Head of PR and Marketing at Just Hype, Matthew Blakemore, CEO of Looks Good on Me, Dessy Tsolova, Founder and CEO at Utelier.com, and Nichole de Carle, Lecturer at London College of Fashion for Activewear, Lingerie & Swimwear Design, as well as Sara Maggioni, Director of Retail and Buying at WGSN. A highlight for buyers, stylists and designers each season, Maggioni will share the key looks, colours, shapes and fabrics set to be huge in Autumn Winter 2017. These looks will then be brought to life in the main runway show, with all outfits available to order from brands at Pure London.
To view the seminar programme and find out more information on the SS18 event, visit www.purelondon.com. The next edition will take place from 23rd – 25th July at London Olympia, welcoming over 800 brands across womenswear, menswear, young fashion, athleisure, footwear and accessories. For press enquiries and images, contact Philippa Suitters at Good Results PR: philippas@goodresults.co.uk or 0203 397 5180 / 07866 362980
NOTES TO EDITORS About Pure London: Pure London is the UK’s leading trade fashion buying event, representing womenswear, menswear, footwear, accessories and young fashion. The show offers buyers from UK and international independents, multiples, department stores, etailers and mail order, the opportunity to discover collections launching for the season ahead, attend catwalk shows and hear from their peers and other industry experts in valuable seminars and workshops. Pure London is an Ascential event. www.purelondon.com
About Ascential plc Ascential plc is a global business-to-business media company that informs and connects the business world in 150 countries through market-leading Exhibitions & Festivals and Information Services. Ascential powers the prestigious Cannes Lions festival for the branded communications industry, the world’s premier payments and financial services congress Money20/20, Spring Fair/Autumn Fair, the global fashion trend forecasting service WGSN, environmental risk data business Groundsure, e-commerce analytics provider One Click Retail and advisory and business services firm, MediaLink. Ascential’s premium products enable focus, growth and value. The company provides customers with world class content and connections empowering their businesses to be the best informed and best connected. www.ascential.com
