Pure London, London’s largest festival of fashion, is happy to announce it is championing a young entrepreneur who is supported by The Prince’s Trust. The show is offering the extraordinary millinery talent, Elise Gustilo, a free showcase in the Accessories Concept area from 22nd – 24th July at London Olympia.
Engaged in crafts from a young age, Elise developed her skills in traditional millinery with the legendary Rose Cory, Royal Warrant Holder to the late Queen Elizabeth the Queen Mother. Elise approached The Prince’s Trust wanting to turn her passion into a business and took part in their Enterprise programme, which supports young entrepreneurs turn their business ideas into a reality through practical support and mentoring.
In 2017 she received the Cockpit Arts / Prince’s Trust Creative Careers Award and now creates her unique, handmade hats and headpieces at her central London Holborn studio. Her designs fuse time-honoured techniques with contemporary concepts and materials combining playful experimentation with scientific curiosity stemming from her love of art and culture.
Gloria Sandrucci, Head of Sales at Pure London says; “One of the main aims of Pure London is to collaborate with charities and organisations such as The Prince’s Trust to discover, nurture and support exciting new design talent. We are so happy to welcome Elise to the show, she has an incredible story and is an exceptional talent.”
Over the past five years, Pure London organiser Ascential, has proudly supported The Prince’s Trust as their official charity partner, raising over £500,000. In addition, Ascential has taken part in its Million Makers challenge and has also provided unique opportunities for young people to develop and grow through their higher education partnerships and Cannes Lions’ Young Creative Academy.
Launched last season, the Accessories Concept continues to spotlight young and emerging talent. This dynamic area will help catapult the careers of designers while offering buyers a diversified and exclusive range of footwear and accessories. Look out for handcrafted jewellery from CelesteG by Andrea Trambusti and Ethnik by Tunde Owolabi, who aims to make aso-oke (hand-loomed woven cloth from the Yoruba tribe in Nigeria) accessible to the fashion-forward modern man and woman with a collection of footwear and bags.
Other Concept brands to note include Sopro Jewellery, polka.dot.coco, My Doris, Lovett & Co, and LGN Millinery. The rest of the Footwear & Accessories hall will offer a host of exciting brands including Victoria Ragna, Golla, 1725a, Mem Watches, Kanabis, SKA, Dansk Smykkenkunst, Pretty Ballerinas, Adele Marie, and N2 Bijoux.
Taking place at London Olympia from the 22nd – 24th July, Pure London will offer visitors a festival of fashion – bringing together a strongly edited collection of over 700 global brands, including some of the best-emerging designers showcasing their latest collections in the UK for the first time. Exclusive SS19 future trend insights will be delivered by WGSN and catwalk shows, now including childrenswear, will bring the season’s key looks to life. For three days visitors will be immersed into the world of fashion with a host of exciting guest speakers, workshops and networking opportunities.
