Pure Man is diversifying its offering for 2017, with the February event set to welcome over 100 exciting handpicked international menswear collections.
Menswear indies, and those looking to introduce a fresh menswear offering to their stores for 2017 will be able to source the latest in men’s apparel, footwear, and accessories from heritage new and emerging brands, with cross-over buyers benefiting from the show’s prime location alongside Pure womenswear. February will also see the launch of Concept, a brand new premium area housing niche brands in a pop-up environment, most of which will be exhibiting for the first time. Among the line-up is Carrera Jeans, who will present their heritage line of denim alongside other pieces inspired by directional trends for AW17. Esre Denim will unveil their latest range of fashion-meets-function apparel, while London-based Greek designer Aristides Vanis will present his eponymous collection featuring bold, eye-catching prints. The accessories line-up in Concept includes Telm London, whose watch line runs on Japanese quartz movement finished with genuine leather straps; and Swedish brand Suedebird, whose stylish collection includes weekend bags, backpacks, and smaller travel bags. The wider Pure Man offer will range from clean-cut tailoring to edgy contemporary pieces and cool casualwear. Remus Uomo will return to the show with design-led, formal tailoring and off-duty casuals; while softly tailored suits and ultra-modern silhouettes can be expected from Original Penguin. Designed to complement the brand’s ‘Blue’ collection will be signature pieces across shirting, ties, coats, polos and sweaters. Adam Gough, Pure Man show organizer commented: “The curated edit for 2017 is exciting and fresh, we have a great mix of international brands which are exclusively showcasing at Pure Man. Since its inception, our menswear offering has grown from strength to strength we have now introduced a new premium concept area which has attracted brands that wouldn’t usually showcase their latest collections at any tradeshows. Buyers will continue to see Pure Man evolve over the next few seasons as we continue to add new categories. “ Other brands in the mix include Bellfield, Cheap Monday, Dedicated Brand, Eyelet Milano, Canadian Peak, Geographical Norway, FALKE, Michael Linnell, SLIDES, and Tombag, with fashion-forward footwear and seasonal accessories offering retailers the perfect add-ons for AW17. The next edition of Pure London will take place from 12-14 February at London Olympia. For more information, visit www.purelondon.com. Ends. For press inquiries and images, contact Bethany Hutchings at Good Results PR: BethanyH@goodresults.co.uk or 0203 397 5180 NOTES TO EDITORS About Pure London: Pure London is the UK’s leading trade fashion buying event, representing womenswear, menswear, footwear, accessories and young fashion. The show offers buyers from the UK and international independents, multiples, department stores, etailers and mail order, the opportunity to discover collections launching for the season ahead, attend catwalk shows and hear from their peers and other industry experts in valuable seminars and workshops. Pure London is an Ascential event. www.purelondon.com About Ascential: Ascential plc is a leading international media company that informs and connects business professionals in 150 countries through market-leading Exhibitions, Festivals, and Information Services. Ascential powers the prestigious Cannes Lions Festival for the branded communications industry, the world’s premier payments, and financial services congress Money20/20, Spring Fair/Autumn Fair, the global fashion trend forecasting service WGSN and environmental risk data business Groundsure. 23 of Ascential’s 32 product lines are marketing leading and occupy number one positions. Ascential exists to provide our customers with world-class content and connections empowering their businesses to be the best informed and best connected. Our products enable focus, growth, and value. Ascential.com