XUMU, a Berlin, Germany-based luxury fashion brand, focuses on creating astonishingly bold and comfortable luxury garments crafted from innovative, sustainable and responsible technologies.
The brand captures the essence of its achiever approach with “Not a Big Deal” (#nobiggie) signature. XUMU believe that fashion is transient, and style is eternal. Every piece of XUMU is not just liberating, it is also inspiring. Influenced by designers, stylists, artists and many other creatives, XUMU is the embodiment of creative style. Each piece showcases the brand’s signature style and presents a new lifestyle that encourages their audience to dream larger and go bigger! Founded by entrepreneurs, Batuhan Dalci and Melih Bilgin, the designers emphasize the use of innovation and technology as an elevatory tool in their coat designs.
The first collection by XUMU boasts eight elevated coat designs each with their own distinctive and defining features. From handcrafted puffer ‘Sultana’ which is embedded with Swarovski crystals to the ‘Thea’ coat with its customizable collar design, XUMU were adamant on ensuring that their clients are provided with functional ease and individualism in each design to ensure that each coat can be translated into any occasion. XUMU launched their first collection on the 15th August worldwide and is available to shop on their official store and at selected department stores around the world.