The Milan-based production company The Blink Fish returns with the latest fashion film produced for the Camera Nazionale della Moda Italiana (National Chamber of Italian Fashion).
Shot to celebrate Milan Fashion Week SS/19 (18-24 September, 2018), Be Ready sees Ukrainian model Nastya Timos determined to be in top shape for the upcoming Milanese fashion season. Frantically trying on outfits, rehearsing for selfies and relentlessly working out, the result is a humorous and light-hearted interpretation of the excitement taking place during fashion week and the preparation involved.
As is customary for the Camera Nazionale della Moda Italiana, Be Ready supports the local design scene by featuring a wide range of brands based in Italy, from emerging to more established, namely Arthur Arbesser, Gabriele Colangelo, GCDS, Giannico, Lucio Vanotti, Marco de Vincenzo, Paula Cademartori, Sara Battaglia, Stella Jean and Vivetta.
The Blink Fish and the Camera Nazionale della Moda Italiana have been collaborating since 2016, developing an increasingly strong online presence with fresh and relevant video content with each fashion season. Some of their most recent works, such as Start the Buzz and Waiting Room, have been internationally recognised and selected by several film festivals, including Berlin Fashion Film Festival, Aesthetica Short Film Festival and the Muse Creative Awards.