During the Milan Fashion Week Men’s Collection, WHITE launches WSM digital, a online project with a focus on sustainability and the world of advanced craftsmanship, presenting 40 men’s and unisex collections. Several Italian and international partners involved: Fashion Revolution Italia, Cittadellarte – Fondazione Pistoletto, Fondazione Cologni dei Mestieri d’Arte, Sustainable Brand Platform and The Sustainables Agency & Showroom.
From 16 to 18 January 2021, during Milan Fashion Week Men’s Collection, WSM Fashion Reboot – WHITE format on sustainable innovation, returns – a project created thanks to the support of MAECI and ITA -Italian Trade Agency and thanks to the partnership with Confartigianato Imprese.
The online edition of WSM focuses on two macro-themes: sustainability and advanced craftsmanship. Thanks to an important targeted scouting activity on the WSM-WHITE platform, about 40 fashion brands with artisan and sustainable DNA will be presented, representing the new frontier of modern craftsmanship in which production, techniques and handmade are important, revisited with new technologies or with a more modern approach to the product and image. Companies will be selected capable of representing this new concept of contemporary craftsmanship, an essential element of strong interest for buyers and for press. Thanks to the WSM-WHITE platform and a series of ad hoc editorial content (emotional photos and videos) these companies will present their collections to an international audience.