A Movement of Italian Smes Has Spontaneously Arisen, Which White and Confartigianato Have Commited to Serve as a Mouthpiece for.
From a first message from a retailer to nearly 1.000 emails received over the last 24 hours: a spontaneous and viral movement has arisen and morphed into a free and open association, consisting of small and medium-sized businesses and craftspeople, which WHITE and ConfarSgianato are going to act as ambassadors for.
An association arisen to stand united and tackle together the current situation, while urging the necessary economic actions for the post COVID-19.
Milan, 20th March 2020 — the outbreak of Coronavirus (COVID-19) marks a radical change, a historical milestone and a turning point showing us that we, although seemingly distant, are all interconnected: from China to Europe, to the United States, Korea and Japan. A change heralding a loud and clear message that something had to and must change today, namely the need for more sustainable and responsible fashion industry and distribution models. Italy — a major production centre in terms of fashion and textile – is one of the most affected countries by the pandemic, and the SMEs are facing the higher risks of closure and bankruptcy.
An initial exchange of ideas with an Italian retailer has turned into a viral communication that has involved thousands of small and medium-sized businesses (retailers, producers and distributors), which believe that WHITE is the right ambassador to help them tackle together this global crisis. Over the last 24 hours Massimiliano Bizzi, founder of WHITE, has received almost 1.000 messages pleading to launch a movement with the motto: “TOGETHER WE ARE STRONGER”. This dynamism and desire to stand united to find tangible answers has brought together thousands of small and medium-sized businesses and craftspeople under a free and open association, which WHITE and Confartigianato Imprese are going to serve as mouthpiece for. A true movement launched by people and entrepreneurs, aiming to make their voice heard and ask the competent Ministries for appropriate and urgent actions, aware that they need to be united and numerous to demand and obtain timely measures to safeguard the Italian SMEs of the textile-fashion segment, which, as yet, the decree Cura Italia has not adequately addressed.
Hence the birth of the association “TOGETHER WE ARE STRONGER”, which aims to launch an invitation open to all the SMEs to stand united and be stronger, and to expand this association consisting of all the industry insiders, who ought to believe in the strength of Italy and of Milan as the capital of fashion and driving hub for the relaunch of the economy.
So Massimiliano Bizzi, founder of WHITE: “I am really impressed by the number of messages and I understand the plea to act as ambassador for a new aggregative movement of SMEs, in which cohesion and dedication can make us stronger. An association in which we are all engaged and ready to make a crucial contribution to find together the most effective solutions. I believe that those who have always stood close to us, like the Municipality of Milan and its Mayor, and all the other important Institutions that have enabled us to implement several initiatives in support of SMEs will not leave us alone. We know that we can rely on Confartigianato Imprese, which, with us, has already scored vital goals for the sake of the sector”.
First and foremost, we want to shine a light on all our small and medium-sized businesses and the stores through a special communication project #whiteinsiemesiamopiùforti, which aims to give a voice to all the businesses via our communication channels, above all social media outlets like Instagram. A storytelling of values – as well as products – to launch a positive message, aiming to promote and connect the businesses with their e-commerce and/or online retailers. The first of a series of actions that we are putting in place to let you know that we are here with you. #whiteinsiemesiamopiùforti
The dates of WSM – the first event on sustainability during Milano Moda Uomo – Milan’s Menswear shows, in June – and of the next edition of WHITE (24th-27th September 2020) are confirmed, the latter represents a crucial moment for the relaunch of the Italian fashion system, and is going to feature a whole raft of novelties and necessary changes.