The tradeshow’s Special Guest is VIEN, Italian brand founded by Vincenzo Palazzo, who fashions a patchwork of styles and suggestions focusing on the encounter of different cultures.
WHITE, the trade fair under the aegis of the Municipality of Milan and reference point for the Italian SMEs, confirms the dates and the physical edition, from 24th to 27th September, in the venues of the Tortona Fashion District. An edition enhanced by the digital, so as to make the most of and promote primarily the Italian businesses and the international brands that have chosen to be a Milan.
For the september edition WHITE SPECIAL GUEST is VIEN, the brand launched by Vincenzo Palazzo in 2018. The 32-year-old designer from Putignano, with his professional path, is the textbook emblem of how the Made in Puglia can conquer the most prominent markets. Vincenzo, who lives between Milan and his hometown, has chosen to keep the whole production of his brand in Apulia, where he blends the most diverse cultural codes. The brand, that Vincenzo defines “multi-cultural and multi-ethnic”, has garnered the attention not only of the fashion insiders, but also of celebrities like Lady Gaga. At WHITE Vìen is going to showcase its collection within a special area, in which visitors can discover its universe of inspirations.
So Massimiliano Bizzi, founder of WHITE: «With this edition we aim to launch a message of courage and positivity by betting on Milan and on the economic recovery, which must start from here. Hence, I feel that it is vital to support the Italian businesses with the project WHITE for ITALY. I exhort all the entrepreneurs not to back down and to show solidarity with Milan, a city that has given us so much, and will keep on doing so.
