Seta Apparel is a high-end fashion brand from Medellin, Colombia. The vision was brought to life by sisters Andrea and Eliana Salazar after inheriting a passion for fashion from their grandmother who was a fashionista, and their mother who is a fashion designer.
Seta Apparel was founded in January 2014 when they began selling online. They received immediate attention for their unique pieces and opened up their first store in Medellin a year later in 2015. Later in 2015, Co-Founder Andrea moved to Miami and opened a showroom. In 2017, they opened their second official store in City Place Doral. The following year, in 2018, Seta opened their second US location in Brickell City Centre.
The newest collection was inspired by cultural trends and family heritage. The most significant piece being released in this collection is the heritage suit inspired by an original worn by the sisters’ grandmother. They’re also experimenting with different styles and colour palettes, and introducing new belts, with crystals and white leathers, and their very own signature boots.
Photographer: Mariana Cattoir
Photo Assistant: Mlle Lescoublet