NEW YORK, NY – March 30, 2020 – Available today, 100% of proceeds from Gabriel & Co.‘s new 91>19 Bracelet will be donated to Jewelers for Children, which supports children who have been affected by illness, abuse, or neglect through charity partners including St. Jude Children’s Research Hospital®, the Make-A-Wish® America, National CASA Association and more.
The sterling silver bracelet which, retails for $91, is engraved with the design 91>19. The inscribed 91 finds its inspiration from Palsm-91. Written by both Christians and Jews during the late antique period, and seen as a source of comfort and protection, the verse declares that more faith than fear is needed during trying times. The 19 is a nod to COVID-19 while the sterling silver material is a reminder of the ‘silver linings’ that occur even in the darkest of times.
Whether shoppers believe in a higher power or just the simple math of 91 being greater than 19, this formula and bracelet represents strength, comfort, and positivity. As a small ‘Thank You’, Gabriel & Co. plans to donate more than 150 bangles to those on the front lines of the COVID-19 response including nurses, first responders, health officials and more. Customers can show their support by using the hashtag #91greaterthan19