On Saturday the 31st of March 2018, Easter Saudi Arabian influencer turned designer Najla Abdulaziz launched her first clothing line called ‘Eid’ for women and children at a private fashion show held at the De Vere Grand Connaught Rooms in Covent Garden.
Not enough bows to her sting Abdulaziz also debuted two fragrances named Gold and Silver (Eau du perfume 100ml) created in Germany by one of the finest perfumes. The fragrances will go on sale exclusively for the Saudi market in high-end perfume shops and will be available mid-May. She is set to reveal information of where her collection is available on her Instagram @joly_7777.
The designer’s collection channelled her journey over the last 10 years of designing one-off pieces as a hobby before taking the plunge to starting her label. She is also inspired by the fusion of cultures an east meet west that is visible in her designs and reflected in her scents.
Model of the moment and reality star Chloe-Jasmine Whichello was amongst a diverse cast of models again demonstrating the designers love of different cultures people and travel.
Najla Abdulaziz says of her launch event: “I am over the moon and very proud to be the first Saudi Arabian designer to launch in London. This is just the beginning and I am still learning. I also want to on bring out a makeup line, sportswear for men and women, handbags, nightwear and more seasonal lines.”
The event was produced by Fashions Finest, a London-based events company renown for the trade events during London Fashion Week.
Amongst guests were TV personality Jay Kamiraz, singer Paul Manners, actress Joanna Andr and actor Julian Gamm.
Fabuk Photographer: Ioana Mitroi