With three weeks until the doors open at the iconic Saatchi Gallery, contemporary show Scoop has revealed a tantalising line-up of “new faces” set to showcase their SS20 collections amongst a backdrop of world-class art and installations from the new Sweet Harmony exhibition.
From the 21st – 23rd July, a carefully curated and enticing selection of new designers including Cecilie Copenhagen, Suncoo, A Kjærbede, Mhudi, M.A.B.E., Kleed Kimonos, and Maison Johanna Braitbart will wow visitors with their creativity, global inspiration and contemporary design. The celebration, reinvention and reinterpretation of traditional and artisanal crafts is an enduring trend for SS20. Here is a sneak preview curated by Scoop’s Founder and Managing Director Karen Radley.
Stocked in Galeries Lafayette, BHV Swamp, Haussmann Spring, and Citadium Caumartin, Suncoo is profoundly Parisian and contemporary, created in 2010 from the meeting of two aesthetes, Stella and Thomas, breathing a powerful sense of freedom into the women’s wardrobe. Stella Tang founder and artistic director of Suncoo reveals what to expect from her latest work showing at Scoop; “The SS20 collection tells new stories. Each theme is related to a voyage of discovery. From the urban jungle to the romantic escape, the new wardrobe is an invitation to travel, to escape, to dream.”
Launching at Scoop this season are the beautifully crafted clothes of M.A.B.E, every piece a joyful and timeless wardrobe keepsake and a celebration of traditional handicrafts. Each style comes with intricate embroidery and print, as well as artisanal embroidery techniques such as Aari, Chikankari, Kantha, Shisha and Banjara.
Since its launch in 2016, Carolina Guedes Cruz’s fashion brand Kleed has been synonymous with chic African wildlife patterned kimonos and loungewear. The one-time fashion executive for Gucci and Dunhill continues to volunteer on conservation projects in Namibia, Botswana and South Africa and the African ethos is ever-present in each collection: beautiful design-led wildlife prints, an African animal embroidered on every article, or a clothing label attached with a string of colourful Maasai beads.
Founded in 2012 when Cecilie Jorgensen was still studying at the Danish Fashion Design Academy Cecilie Copenhagen has now become a rather cult label adopting different cultures and styles. Stocked in Browns and Farfetch, its free-spirited charm meets Scandinavian design-led simplicity with pared-back silhouettes crafted from soft natural fabrics, invigorated with contrasting shades and eye-catching motifs.
Every woman deserves to feel beautiful at every moment of every day. Syra J. designs capture the daring, bold, elegant, beautiful female spirit in timeless style. Its image, quality, fit, and workmanship bridges every woman’s fashion fantasy to her reality. Syra J. proudly stands for female empowerment and self-expression through its clothes.
Mhudi was created in 2013, designing unique, timelessly elegant, and unconventional hats including its bestseller, the cosmopolitan reversible turban shape. All Made in Italy, the designer and founder Mami FP, is inspired by a sense of great craftsmanship, meticulous attention to the combination of fabrics, and the blend of vintage and contemporary.
A Kjærbede sunglasses take inspiration from simplistic Nordic design coupled with functionality and quality. The vision of A Kjærbede, stocked in The Mercantile London and the V&A, is to craft a unique, personal and timeless look, drawing from the deep roots of fashion and in the small, but well thought out details.
Much-loved and revered Barcelona-based jewellery designer Albert Coll is re-launching a conceptual jewellery collection based on the archive jewellery designs from his jewellery boutique which closed in the 1950s. Re-discovered by Albert’s daughter and recreated for today’s audience, each piece is handcrafted in Barcelona by traditional craftsmen using noble materials. Albert Coll jewellery represents the love for the detail and blind experimentation on new materials, colours and forms. Bold, striking and colourful, this statement jewellery celebrates the beauty of shapes.
After spending several years in Kyoto, founders of Kyomai Bags were inspired to create a range of striking clutches crafted from traditional Japanese belts, called obis. “Obi” ornamental belts are made of silk and gold, silver or platinum thread, and are woven on Japanese Jacquard looms. Kyomai Bags give a second life to these exceptional materials. Carefully selected vintage obis are sourced in Kyoto before travelling to Reims, France where the clutches are handcrafted.
In January 2016 The Painter’s Wife was founded by a painter’s wife, as a project dedicated to lifestyle for pets and their owners. With an eclectic, contemporary and fresh approach, and a background in contemporary fashion and art, The Painter’s Wife fulfils the needs and life philosophy of today’s dog owners.
Johanna Braitbart’s unique hair accessory and hat creations are handmade in her studio in the Marais, in the basement of Boudoir 26. After studying drawing and painting at the Met Pennighen, she discovered fashion at the studio Berçot, but it’s Lesage Embroidery that her passion explodes in needlework. In 1999, she opened her first shop in the Marais and is now stocked in Le Bon Marché, Mademoiselle Chapeaux, Isetan and Takashimaya.
Showing its collection of unique pieces handcrafted by Maasai women at Scoop for the first time, the MaasaiWomenArt (MWA) project is a preservation effort headed by the Italian NGO Istituto Oikos, in partnership with Regione Lombardia and Istituo Europeo di Design (IED). Designed to preserve the environment and cultures of Tanzania, visitors to Scoop will view restyled and reinterpreted unique pieces handcrafted by Maasai women with both a traditional and fashion-led aesthetic.
Founded in Gothenburg, Sneaky Steve’s footwear comes from the hearts, souls and dirty hands of people with passion; truly authentic and well-crafted in the best leather in a world of mass-produced disposables. Each design is inspired by its founding city’s industrial heritage, rainy winters, and thriving underground cultures, where the music scene is always alive and where legions of fashion designers have started on their journey.
Cordwainer’s graduate Luna Amani has been designing women’s accessories for more than 20 years. Inspired by her rich Persian heritage and her beloved Persian aunties who made her clothes as a child, Luna designs her collections reflecting on her childhood of memories in Iran and the 21st-century sensibilities of a designer committed to giving something back.
Scoop is renowned internationally for its exclusive presentation and expertly curated edit of fashion designers and labels from Britain and the rest of the world, many of whom select the show as their launch pad. The show welcomes premium department stores from across the globe including Harvey Nichols, Brown Thomas, John Lewis, Voisins, Galeries Lafayette, Beymen and Le Bon Marché as well as independent boutiques such as Aria Boutique, Found, Iris Fashion, Jules B, and Sue Parkinson.
Visitors to Scoop will also be able to view The Sweet Harmony exhibition running at the Saatchi Gallery from the 12th July – 14th September. An immersive exhibition that celebrates the birth of dance music and the impact of rave on youth culture today, Sweet Harmony is a creative reminder of a special moment in recent British history that will recapture memories from the acid house scene, reliving the transformative powers of music through the voices and the lenses of those who experienced it. Featuring multimedia installations and artworks by some of rave movement’s most prolific and authentic visual commentators, Sweet Harmony brings together contributors from past and present.
Scoop takes place at the Saatchi Gallery London from the 21st – 23rd July 2019.
www.scoop-international.com
