LONDON — Vietnamese fashion house SORAMAME 13 returned to London Fashion Week in September 2026 to present its latest collection, Under Construction, serving as the official closing runway show for Oxford Fashion Studio’s SS27 programme at Devonshire Square. The presentation marked the brand’s second standalone London show in partnership with Oxford Fashion Studio.
A Runway Centered on Transformation and Transition
Spanning 30 distinct looks, Under Construction takes an active approach to identity, framing human selfhood not as a static baseline, but as an ongoing evolution driven by memory, contradiction, and experience.
Rather than isolating design disciplines into strict seasonal silos, SORAMAME 13 merged sportswear, tailoring, utility, eveningwear, and romantic elements within a single cohesive lineup. Exposed construction details appeared alongside polished surfaces, while structured, architectural shapes were counterbalanced by soft fluid drape.
Set in the open-air courtyard of Devonshire Square under mature trees, models navigated directly past a close-seated audience before uniting for a final collective runway finale.
“SORAMAME 13 has a very clear way of translating an idea into a complete runway world. Under Construction feels particularly relevant because it treats identity as something active and evolving, rather than something that can be reduced to a single reference or definition.” — Tiffany Anglim, Runway Director at Oxford Fashion Studio
Industry Dialogues and Post-Show Insight
The presentation closed out a full day of four runway presentations hosted by Oxford Fashion Studio, which showcased a total of 18 designers from 10 countries across the OFS LDN SS27 calendar.
Following the runway, SORAMAME 13 designer Gracie V joined Anusha Couttigane, Head of Advisory at Vogue Business, for a panel discussion titled OFS In Conversation: Material, Memory and Identity. The session offered an immediate, post-show breakdown of the collection’s creative development, structural technique, and conceptual roots.
Context & Background
- SORAMAME 13: A contemporary Vietnamese womenswear brand focused on responsible design principles, conceptual storytelling, and modern tailoring techniques.
- Oxford Fashion Studio: Founded in 2009, the organization has supported over 800 independent and international designers across London, New York, Paris, and Milan over the past 17 years.