The TATRAS Autumn Winter 2020 collection was shot in a remote location of Jacksonhole, Wyoming.
TATRAS gave the opportunity for influencer Raven Lyn and Luka Sabbat to escape their hectic everyday routines and experience a weekend of simplicity.
Rather than a typical weekend getaway to Aspen, we decided to send the influencers off to the isolating environment of Jackson hole, to live the “ranch” lifestyle that prioritizes respecting privacy, slowing down, centering yourself, and reconnecting with what nature has to offer. Something that is typically overlooked while traveling & working throughout busy cities.
The natural beauty of landscape and animals throughout Wyoming embodies the true essence of what TATRAS is; wide open mountain valleys, rustic and modern architecture reflecting the unique heritage of the location. The perfect place to “chase the light”.
Tatras chose Luka & Raven for this project to give them both a chance to get away from their busy routines.
Indeed, Luka is constantly filming, shooting and being asked to travel in and out of different cities around the world. He barely has a chance to sit still and appreciate what nature has to offer.
We wanted to give Luka the opportunity to end this hectic year with a deep breath and a rejuvenating experience, which as his close friends we knew was much needed.
We also chose Raven due to her busy city to city schedule. Coming from a remote rural hometown in Michigan, we wanted to give her a chance to revisit the atmosphere she grew up in. A place that would help reset and center her. We felt she d be able to relay a powerful message being able to take in all that Jackson Hole had to offer.
Raven has always promoted a healthy, outdoor, and psychically active lifestyle. We knew Raven would be honored to take on this project during such a challenging time in hopes to inspire people to get outside, give their minds a break, and prove that you can still give yourself the opportunity to take in the light that nature has to offer even during the worst of situations.