THEUNISSEN Spring-Summer 2025 collection, Ariane Theunissen draws inspiration from a mythical era, that of Studio 54, where extravagance and individuality were celebrated without limits. Through this fashion show, the brand highlights a concerning contemporary phenomenon: the standardization of trends that pushes women to follow uniform aesthetic codes, thus erasing their creativity and differences, which were once at the very heart of fashion.
Reflection on the Standardization of Trends and the Loss of Individuality
In a world where uniformity reigns supreme, where trends dictate our appearance and erase our uniqueness, Theunissen offers a striking wake-up call. During the show, all the models, with identical hairstyles and makeup, seem like clones of one another, symbolizing this oppressive uniformity.
A Harsh Critique of Aesthetic Uniformity
While fashion is often perceived as a space of freedom, one truth becomes evident: by following the same influences and trends, we end up blending into an undifferentiated mass. Social media, the dictates of influencers, and beauty standards imposed by society contribute to this standardization of styles, progressively erasing the distinctive traits that enrich our identities. Theunissen Paris shines a light on this drift, where the quest for a “perfect” appearance transforms into a form of collective erasure.
A Call to Reclaim Individuality
Theunissen’s artistic choice serves as a visual metaphor for the social pressure that pushes us to adopt a singular beauty model, at the risk of losing our individuality. The brand invites us to reflect on the role of fashion in identity construction and the need to break free from imposed codes to rediscover our authenticity in a world that constantly urges us to conform.
During the era of Studio 54, everyone could shine in their own light. Today, Theunissen laments how much we have lost this ability to stand out, to truly be ourselves. Her show becomes not only a critique but also an invitation to rekindle diversity in our style and appearance choices.
CREDITS:
HAIR & MAKE UP – Beautick
PRODUCTION – KAMOLIA
STYLISME BIJOUX – PACHA SALOMON / ANTIC & TONIC