This Halloween Heineken is offering £10 Uber vouchers to drinkers across the UK as part of its new ‘Riding Is Still Driving’ campaign. The campaign offers a safe choice to get home whilst reminding people to not drink alcohol before riding e-scooters or e-bikes.
Research published as part of the campaign reveals that almost three-quarters (72%) of e-scooter and electric bike riders have done so under the influence of alcohol, at some point.
Pubs and bars are expected to be running at full capacity across the weekend (Halloween is one of the biggest nights of the year for revellers behind New Year’s Eve).
Using F1 stars Daniel Ricciardo and Sergio Pérez, the campaign seeks to encourage those who are planning on enjoying a drink to stop, think, and avoid riding e-scooters or electric bikes, opting instead for public transport or taxis as an alternative way to get home safely.
The ‘Riding Is Still Driving’ campaign will educate confused riders on the legalities surrounding these alternative, emerging modes of transport. Worryingly, the data shows that almost half (44%) of e-scooter and electric bike users think the laws relating to drinking and riding are ‘more relaxed’ than they are for motorists.
Available across Heineken’s social channels this Halloween weekend, Uber users will be able to redeem their £10 voucher during their journey. Alternatively, vouchers will also be promoted in-app throughout the weekend which can be activated and redeemed on their next Uber journey.
Stephanie Dexter, Heineken Marketing Manager said: “We’ve seen a huge surge in popularity of e-scooters and electric bikes over the past few years. Whilst there are many positives to this, there’s an education piece that needs to happen too. Most people wouldn’t dream of drinking and then driving a car nowadays and we hope that this campaign encourages people not to consume alcohol before using e-scooters or e-bikes – opting instead to find an alternative form of transport to get safely home or by drinking an alcohol-free beer, such as Heineken 0.0. We hope our partnership with Uber will encourage Halloween revellers who’ve had a drink to avoid e-scooters and electric bikes and choose a discounted Uber ride home instead.”
To find out more about Heineken’s ‘Riding Is Still Driving’ campaign, please visit: https://www.heineken.com/global/en/campaigns/riding-is-still-driving
