NAMESldn is a London-based agency established in 2019 by a group of visionaries, with the common desire to dismantle the barriers between art and modern fashion, offering up a continuum of forward-thinking content.
Our philosophy is simple: fuck normal, just be balanced. Our team works to design what your passion craves. Unapologetically dedicated to the craft of change, our objective is to overlap physical and digital systems while constantly evolving.
DURAN LANTINK VIRTUAL ROOM
In the age of e-commerce, defining the role of the store is as daunting as ever. With the recent launches of Duran Lantink’s digital showroom, NAMESldn’s showroom solutions have proven to be successful grounds for digital fashion consumption of the future.
The virtual showroom is a virtual interface that provides brands with the opportunity to interactively display garments while crafting the look, feel and stories of their brand in bespoke rooms. Looks are stored and shipped upon request, eliminating environmental costs and lengthy appointment schedules.
BLACK LIVES MATTER SHOWROOM
The fact that Black Lives Matter is not a fleeting trend — it’s a rallying cry for a shift in the fashion consciousness, unpacking the discomforting core of hidden racial lines within the industry.
For decades, fashion has skirted around racial conversations, accumulated regrettable decisions and offered up a superficial vision of black identity.
Inside the 4D room, a wealth of books, films and artwork awaits that spark urgent conversations around cultural identity on the runway. Viewers will virtually navigate an industrial, open space showcasing a decorated tableau of black excellence.
DESIGNER SHOWROOMS
With a roster of clients including Elzinga, Hemsley and Luis De Javier, NAMESldn has embedded the creation of digital garments and true-to-life virtual showrooms into its digital streams.
Fashion is an emotion that must be shared and experienced in the physical. Yet NAMESldn has tapped the power of intelligent technology that can create new opportunities to reimagine fashion’s experiential aspects online, without the human and environmental repercussions.
AI MODELING AGENCY
HUM.AI.N, the new gang of models is here and set to redefine fashion’s version of digital fashion.
This new crowd of models is set to debut on NAMESldn’s digital platform, HUM.AI.N will be breaking barriers and disrupting stubborn boundaries of physical beauty and gender. HUM.AI.N new digital gang represents everything the original cover girl did not: diversity, individuality and inclusivity. Appetites for beauty are shifting with evolving industry standards. The new age of accountability marks a turning point for fashion’s idea of the ‘feminine’ ideal.