PRESS RELEASE SEPTEMBER 2017
Back by popular demand, the product trails return to Top Drawer for A/W 17. As well as established trails UK Debut, Product GB, Men Only and Eco, this season sees the launch of two new trails; Licensing and Personalisation.
Each trail is carefully created to guide visitors through the halls to discover specific categories with fresh brands and new products, offering the best possible buying experience at the world’s only curated design-led show.
UK Debut
Buyers can discover the latest international talent on the UK Debut trail, with some of the finest companies from overseas who are showing at a UK trade show for the first time. Brands making their UK Debut include Just Trade, Lara Quin, Oli Olsen, PAVARA, Sunnylife, The Humble Cut, Too Many PJs, and many more.
Men Only
Visitors looking for masculine objects of desire should head to the Men Only trail, which showcases a plethora of treats for him, from grooming and fashion to home and gifts. Names to look out for this season include Cubic, Garden Trading, Forma House , Marvis, Nkuku, Notable Designs and Siabann // Beàrr Man.
Eco Trail
For those on the lookout for products equal in design and sustainability, the Eco Trail signposts companies that take inspiration from the natural world, create products with impeccable eco credentials and in the process, provide the kind of lifestyle must-haves which increase footfall and reduce footprints. COCOFOUR, Dassie, Ecoffee Cup, Katie Leamon, Lonetree, Stitch & Story and Wild & Wolf Ltd are just some of the brands appearing on the Eco Trail this season.
Product GB
Celebrating the very best of British design, the Product GB trail headlights homegrown talent across Home, Gift, Fashion and Craft, providing a fast track to indigenous ingenuity. Selected brands include 573º, Bronte by Moon, Helen Moore, Hux Loves Honey, Marlene Hounam, Moments Of Sense & Style, Old English Company and WUD Lighting.
Licensing
New for A/W 17, the Licensing trail has been created to help visitors find the right partners to expand and transform their business. Names on the Licensing trail include Apples to Pears, Penny Burns Collection, Portico Designs, Stephanie Davies and Stitch & Story.
Personalisation
Buyers wanting to provide their customers with a bespoke offering can take the Personalisation trail. Making its Top Drawer debut, the Personalisation trail directs visitors to the best -in-class bespoke products, picking up on the growing trend for individual customisation from brands including Betsy Benn Limited, Bittenfruit, Esoteric London Jewellery, Haversack London, Materia Rica and many more.
Top Drawer will be held on 10-12 September 2017 at London Olympia. Trade buyers and press are now invited to register online at www.topdrawer.co.uk
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