The Milan Loves Italy Movement, Promoted by White Is Growing With the Entrance of Altaroma, Which Will Also Be Present During February Tradeshow With a Special White Area.
White confirms its dates from 25 to 28 February 2021, during Milan Fashion Week with the phygital format already successfully tested in September, while in January
(during Milano Moda Uomo) will be present with a digital project.
The edition of Milano Moda Donna in September 2020 showed that thanks to a work of real synergy between the players of the fashion system, it is possible to face the historical moment, concretely supporting the Italian supply chain. This is why WHITE has promoted MILANO LOVES ITALY, an inclusive movement, which has seen all the stakeholders united for the restart of Milan. The project was joined by the Municipality of Milan, the National Chamber of Fashion, the Italian Chamber of Buyers, Best Showroom, Allined Network and NIAM (Italian National Fashion Agents). Altaroma also participates in MILANO LOVES ITALY thanks to the collaboration with WHITE and already in September 2020 it had brought to the show, for the first time, a selection of the finalists of Who is On Next?, a scouting project created in collaboration with Vogue Italia. And precisely with a view to the collaboration and enhancement of the Made in Italy brands, Altaroma has decided to renew its presence in Milan during the next fashion week in February inside WHITE, an occasion to present a selection of designers, who may have further commercial support. The Milan-Rome axis and the collaboration between WHITE and Altaroma, represent an important step towards greater synergy between the main players in the Italian fashion system and a fundamental lever for companies, which thanks to this partnership benefit from a double exposure: in Milan SMEs manage to have greater commercial visibility, after being launched in Rome.
