A definitely fearless woman, Mena Marano, who believes in the strength of women, a mother and a wife who faces life’s challenges with courage and determination and always manages to convey all her positive energy.
Mena Marano is the CEO of Arav Group, an Italian company from Campania started in 2002 as a family business of production and distribution of women’s clothing, today a giant that has three in-house brands such as SilvianHeach, John Richmond and Marcobologna.
A reality that deals with fashion at 360 degrees, from the conception, creation, development and design up to the distribution in more than 20 countries, boasting 2,500 customers worldwide. In a moment like the one we are experiencing, marked by the economic crisis due to the Coronavirus, Mena Marano always manages to transmit all her strength and positive energy, as her motto says: Never give up because even from great crises new opportunities can be born.
Despite the historical period, you have found a way to celebrate women, with the new SilvianHeach campaign, which sees eight young women entrepreneurs of the fashion industry as protagonists, what is the message?
M.: This campaign was born from the desire to highlight women who have an idea, a project and the desire to succeed, all the women who want to make their dreams come true. We focused our attention on authentic women, those who fight, who make sacrifices every day to achieve their goals, without discrediting bloggers or influencers, but making a clear distinction. We want to reward perseverance and determination through the example of young women who fully represent the company’s philosophy, a message of trust and hope for those who never stop fighting.
Women are considered an expression of strength and courage. What is the focus of the line of the new collection?
If we talk about the common denominator and take SilvianHeach as an example, it is the expression of a strong and determined woman, obtained transferring the authentic character and personality to avoid banality. Of course, sources of inspiration differ in the collections, depending on the reference theme, seasons, trends and colours. For example, for the next Fall /Winter 2021 collection, one of the reference moods is the equestrian world.
How do you see the future after Covid?
The crisis could have a positive side since it could open the doors to innovation and leaps in quality.
In every crisis there have been opportunities and we should welcome changes. Like when a house collapses during an earthquake, it is then rebuilt with new techniques and with a vision of tomorrow. The future is how you build it.
This is one of those historical moments that leads you to rethink the future. It is necessary to find the lucidity to project oneself into a future with different logics from both a personal and entrepreneurial point of view.
The increasing importance of e-commerce is a perfect example of opportunity. Furthermore, the pandemic has accelerated the growth of remote work and we must admit that working anywhere in the world, regardless of physical location, can bring significant benefits. Today we must aim to set the foundations for an even more innovative future for the company.