Worst in competition for rubbish generation revealed
It is known as the beautiful game but this year’s FIFA World Cup is set to generate tonnes of waste as spectators and fans enjoy watching their teams compete for the coveted trophy.
The competition historically generates a boost in spending and supermarkets are well-stocked with everything from plastic straws to party food and throwaway cups to cutlery.
But what could be good news for business may be bad news for the environment promoting green cleaning company Bio-D to encourage supporters to reduce their rubbish during the tournament in Russia.
Bio-D managing director, Lloyd Atkin, said: “Our aim at Bio-D is to make products which don’t cost the Earth and we work consistently across all our production processes, from the ingredients we put in our bottles to the packaging we use to make them, to protect our planet.
“We want to lead by example and the global focus on the World Cup offers an opportunity for us to think about the impact the decisions we make as business leaders and consumers can have on our environment.
“The volume of solid waste generated by world cities is expected to increase to 2.2 billion tonnes per year by 2025**and it is our goal this summer to encourage football fans to try and reduce the amount of rubbish they generate.”
Bio-D products are naturally-derived, suitable for vegans, and are not tested on animals. The company is also aiming to roll out packaging made from 100 per cent recycled waste across its range by the end of year.
This reuses plastic waste – in this case used bottles – that could otherwise have gone to landfill.
Bio-D were first to market with recycled packaging in the household sector and uses plastic waste from this country to make its recycled packaging.
Lloyd said: “The waste for most recycled packaging comes from countries outside of Europe such as India and China.
“This is because we sell a lot of our waste to these countries and secondly, they are better at recycling than us.
“We hope that by using UK waste for our recycled plastic packaging, we will help increase the demand for recycled plastic in this country which could then in turn increase recycling rates.”
Bio-D also encourages customers to refill their recycled plastic containers once they are empty. If they can’t do this, the recycled containers are themselves recyclable so can go back into the recycling process again.
Bio-D products are available to buy from selected Independent health foods stores, Oxfam stores and www.biodegradable.biz.
