PRITRIKE stems from the fusion of Primal and Strike-it represents the primal power of Nature that gave life to the world we inhabit. A primordial energy that drives everything and revitalizes, like the light yet persistent summer rain of the Jiangnan region.
PRITRIKE is composed of soft and comfortable garments that evoke ease and spontaneity.
The materials reflect this primal energy: made from natural fibres such as hemp, silk, cotton, and linen. Special treatments include garment dyeing and bonding with a layer of gold. The raw roughness of the fabric becomes soft; the fibre’s intrinsic energy is vital and radiant. Instinct is tamed through sartorial know-how to create pieces that convey naturalness and intimacy.
The colour palette begins with a primordial black and extends to its counterpart: a dusky, dirty white. These two chromatic poles are connected by a range of tones inspired by the natural world and the patina of time that alters and transforms: weathered stones, chipped lacquered wood, faded wallpaper, weather-beaten concrete, and worn metals.
Lived-in nature forms the visual and tactile essence of SS26.
The prints featured in PRITRIKE recall the effect of primal elements on matter-specifically, raindrops that modify and distort surfaces. Rain-soaked summer walls, with their accidental marks intertwined with ink stains, generate evocative patterns of a time gone by: silent, slow, yet charged with that primordial energy.
PRITRIKE is a collection as intimate as it is deep, silent and intense, like lush summer nature at its peak.
PRITRIKE will be unveiled to the public on June 28th, 2025, at 4:30 PM, as part of the official
Paris Men’s Fashion Week calendar.
Show Credits
Styling: Noxy Purk Casting: Lucian Coating
Hair & Makeup: Emiliano Riccardi
Music, Videa, Photography: Alessandro Tin
PR: Federica Tattoli Ritual Projects
Art Direction: Ziggy Chem Camera: Tomas Smith
Production: Studio Luma
Location: Hotel Particulier
Dyewear: Ziggy Chen Bigands Accessories: Ziggy Chen x lolom