London, UK – Designer Alex S. Yu dazzled audiences at London Fashion Week, delivering a F/W’25 collection that seamlessly blended reality with fantasy. Known for his signature playful aesthetic, Yu once again celebrated childhood nostalgia through whimsical designs, offering a refreshing take on modern femininity.
Yu’s collection captivated fashion enthusiasts with its imaginative silhouettes, bold color palettes, and intricate detailing—bringing a dreamlike world to life on the runway. The collection’s success solidified Yu’s reputation as a designer who redefines femininity with a youthful and avant-garde spirit.
The beauty looks perfectly complemented Yu’s vision, with Mandy Gakhal (@aofmakeup) leading the makeup team, in partnership with Dermalogica UK. Meanwhile, Odete Da Silva (@odetedasilvahair) crafted stunning hairstyles using Goldwell UKI and Varis Pro Hair, enhancing the collection’s ethereal essence.
Captured through the lens of Paul Winstone for FABUK, the show was a true spectacle, reminding fashion lovers of the magic that Alex S. Yu brings to the runway.