APUJAN is a contemporary London based womenswear label that is rich in innovative knitwear techniques.Every season, designer Apu Jan creates a fantasy world, inspired from different literature; he expresses his message and otherworldly imagination through encompassing it within the complex prints and patterns of his collection.
Apu’s designs are shaped by traditional oriental silhouettes that are brought to life though three-dimensional visual effects through his pioneering knitwear craftsmanship.
The AW17 collection “From Here to There” is a visual journey through a collection of doors from this world to the other side of the universe. Heavily structured with jacquard, print and embroidery, the doors vintage aesthetic creates classic contours of checked, stripes and diamonds. The interweaving of the contrasting materials develops different dimensions of the doors, leaving one to explore their lost fragments. Framing the prints, the design’s silhouettes hone characteristics of traditional oriental costumes accompanied with Western-style outwear and dresses.