Author: FABUK Magazine

Nelly Serobyan is Armenian fashion designer founded in 2015. Captivated by today’s modern art and design, she unites postmodern roots of fashion with classics. Nelly Serobyan collections is to make the modern women’s life more convenient, confident and attractive; items made of pieces that always stay contemporary, show timeless elegance and make every woman’s dream come true.

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LOOM Weaving is an knitwear brand founded by designer Inga Manukyan in 2014. Established with the aim to revive handmade national technics and build a new route for Armenian knitwear production to design, develop, weave and above all create. Each item is a unique handmade piece created by mixing Armenian handmade embroidery with modern style and as a result receiving cozy and cute, bold and bright, ultrafashionable and fabulous product. https://www.youtube.com/watch?v=Kz_2e_chCtM&feature=youtu.be&ab_channel=FabukTv

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DEMIURGE (meaning CREATURE ) was founded in 2019. Inspired from nature, only using natural stones and their stunning colours makes your heart bloom and your mind work to create something very special. All DEMIURGE pieces are all handmade and made from exceptionally silver. https://www.youtube.com/watch?v=jebcPGIrDC0&feature=youtu.be

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Damink is unique unisex brand that uses art and photography as the main details of the designs. All pieces are made with unique colours and details that can also be custom made. Damink can spice up anybody’s wardrobe from a little piece of art, different and unique from everyone. https://www.youtube.com/watch?v=jFvl74iXaak&feature=youtu.be&ab_channel=FabukTv

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Ariga Torosian launched in 2016. Iranian-Armenian fashion designer, she graduated in graphic arts and sculpture in Tehran. Ariga has tried to create a visual order by designing her clothes not only as an outfit but as an aesthetic behaviour for everyday use. Far from any complexity in colours and without any philosophical look, she chooses a colour only for the sake of visual comfort the black and white behaviour of the East is rooted in her works, something valuable in minimal art. https://www.youtube.com/watch?v=EUSmQi4nz7M&ab_channel=FabukTv www.arigatorosian.com

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AMORE was founded in 2020 in Yerevan. With the inspiration from AMORE rich culture of handcraft. Bags are made of high-quality Italian leather, original design canvas, antique Armenian carpets, woven wool. Using its biggest strength in the ability to combine Oriental and European elements in the process of creating accessories. www.bagswithamore.com

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4tyseven jewellery SS21 Virtual Catwalk During London Fashion Week 4tyseven Jewelry handcrafted silver jewellery was established in 2015 in Armenia. Collections are designed for sophisticated dressers with strong individuality and meticulous attention to details. Handmade in Armenia, 4tyseven Jewelry minimalism pieces are built to last forever. https://youtu.be/frjqBhdiFaw www.4tysevenjewelry.com

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April & Alex is a UK based womenswear brand owned by British/Nigerian award-winning journalist and Creative Director, Didi Akinyelure. The brand is driven by a mission to create contemporary womenswear that emphasizes boldness and shines a light on the empowerment of women. April & Alex describes its ideal woman as bold, edgy, independent, fearless, daringly innovative, creative, extroverted, outré. April & Alex offer high-quality, contemporary designs at more reasonable prices. For SS21, April & Alex presents its ‘Audax’ collection, inspired by the woman who pushes beyond limits. Audax is a Latin word meaning “Bold”. The “Audax” woman is willing to…

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