“Running a brand and undertaking creative work is like sailing a small boat in the middle of the ocean: in calm as well as hostile water.” – Leoma Blanc
Through this new collection, Leoma (creator of BLEU M) shares his feelings about the realization of a collection but also about the time given to think about his different projects. From his native 93 districts, Leoma expressed his moments where he dreams of the countryside, nature, and fresh air!
Thus, BLEU M shows a collection articulated the sensation of “taking time”. The time of a break is an invitation to escape into a nature far from that of everyday life.
The cuts are short and loose, the colors are soft, and the materials are light, fluid, and comfortable.
A collection to wear under the sun, to feel good, and to fix a moment of pleasure.
Launched in 2020 by Léoma Blanc and Sophie Elmosnino, BLEU M revisits the classic forms of men’s fashion: a basic wardrobe sublimated by the idea of reversibility and the freedom of association of materials.
The name “BLEU” is a reference to the Bleu de Travail, the French workers’ uniform.
The M stands for the city of Montreuil, the brand’s birthplace, where cultures and social classes collide.
Through experimentation, recycling, and detour, BLEU M has fun questioning its own world. The integration and the mixture of opposite universes build its identity.
The clothes as well as the collections are developed and conceptualized in their workshops in the 93.
Each collection includes unique pieces made from upcycled clothing and materials.
The garments are designed with exceptional models and shaped according to the tailor’s know-how.
