The NBA and Hugo Boss have released a Spring/Summer 2022 capsule collection which celebrates stories of success ahead of the 2022 NBA All-Star game which takes place this weekend.
BOSS celebrates the mentality it takes to come out on top as the brand releases the latest season of its highly anticipated BOSS & NBA collaboration.
The NBA is home to some of the world’s most talented and passionate athletes, who embody what it means to be your own BOSS: those who are willing to take risks, create lasting change, and go all in to win.
This kind of mindset inspires fans around the world, whether they are supporting their favourite team or following their own passions. And it’s one that is closely connected to BOSS, a brand that dresses this determination, delivering the confidence to succeed in any situation.
The new BOSS & NBA capsule collection picks up from the previous season, with a new interpretation of logos in support of some of the league’s most popular teams, along with the iconic NBA logo itself. Graphics are found across more than 20 styles including sweatshirts, T-shirts, sweatpants, and shorts, along with slides, a tank top, a drawstring bag, boxer briefs, and a beach towel.
This latest drop is supported with a dynamic campaign starring Golden State Warriors’ shooting guard, Klay Thompson.
Step forward confidently and get set for success in the season ahead with BOSS & NBA Spring/Summer 2022, available now in BOSS stores in Europe and SEAPAC, boss.com, select NBA Stores and select wholesale partners worldwide.
You can find more info: here.