BRITS SPEND 18 MONTHS IN A CULINARY CONUNDRUM!
- Brits will spend more than a year and a half of their life deciding what to eat
- 76% of us have difficulty choosing what we want
- For almost half of us (49%) the reason we spend so long deliberating is because we love food and want to make sure we really enjoy our meal
Brits will spend more than a year and a half of their life deciding what to eat, a study has found.
A poll of 2,000 adults found the nation’s love of food means an average of around 35 minutes every day is spent thinking about, choosing, or discussing what to eat. That amounts to around four hours a week or the equivalent of almost nine days over the average year.
On top of that, the average adult will also spend 46 minutes a month looking at menus online and deciding what to eat out – more than nine hours a year. Almost four in ten of us enjoy the process, with 28 per cent saying they get excited by the anticipation of choosing a meal.
And 68 per cent say they see the conversation around food and what to have a staple part of eating out with friends. A spokesman for Giraffe World Kitchen, which commissioned the research, said: “Food is a big part of our lives and as a nation our love affair with world food is growing and growing. It appears we are spending more of our time thinking about food, choosing where we are going to eat and simply what meal we are going to have. At Giraffe World Kitchen we have a passion for world food and love the discussion and decisions – whether it’s between a dish from Turkey or Taiwan, Vietnam or the Punjab!”
Dinner accounts for the biggest chunk of time spent deciding, with the average adult spending just over 10 minutes thinking about what to have for their evening meal each day. Almost six minutes is spent deliberating lunch choices while even breakfast sees three minutes of decision making. Then a further eight minutes will be spent discussing food and the various choices on offer to them with friends and family.
Eating out also sees a great deal of time spent choosing what to eat with the average adult spending six minutes looking at menus online before they even get to the restaurant. Almost nine minutes is then spent looking at the menu when they get to the venue, as well as talking about what they want to have with their dining companions. Despite this time, the average Brit will still change their mind twice before settling on what to order!
Researchers found 70 per cent of people reckon they spend a lot of time thinking or talking about what they are going to have to eat. And more than three quarters admit they often find it tricky, or take some time to decide what food to have, with 67 per cent saying they find it a tough call to settle on the type of cuisine they fancy.
More than half put this down to there being so much choice nowadays, while 49 per cent simply want to make sure they pick the right dish because they want to enjoy it. But more than a third admit they have had occasions where they have found it so difficult to decide they have asked someone else to choose for them.
And 41 per cent regularly have to ask their waiter to come back as they hadn’t yet decided, with more than one in ten admitting to making a panic order after failing to make their mind up in time.
A spokesman for Giraffe World Kitchen added: “Our passion is exploring the world to discover new flavours and bring them back to share with people. We have a complex process to decide which of the dishes we’ve discovered will make it onto our menus so we understand, and want to help people choose their perfect dish from our new menu! Visit any Giraffe World Kitchen restaurant across the country before the end of July and if you can’t decide what to eat (and are feeling adventurous!) then simply tell your server ‘Surprise me!’ and they’ll bring you a dish of their choosing from the menu and take 10% off the cost of the dish too!”
Time spent deciding what to have per day:
Breakfast – 2 minutes 56 seconds
Lunch – 5 minutes 48 seconds
Dinner – 10 minutes 22 seconds
Snacks – 3 minutes 48 seconds
Drinks – 3 minutes 31 seconds
Discussing food choices with family/friends work colleagues – 8 minutes 26 seconds
Time spent deciding what to have when eating out per month:
The average Brit eats out at a restaurant or café three times a month.
On each of those occasions, people spend an average of 8 minutes and 53 seconds deciding what food to have.
They will also spend an average 6 minutes and 30 seconds looking at the menu online before they even get to the restaurant
ENDS
Giraffe World Kitchen has launched a new look menu featuring a new selection of tastes and flavours from around the world. The new menu includes a brand new ‘world tapas’ selection with dishes such as traditional Crispy Patatas Bravas and Japanese style Karaage Chicken. The Turkish Pide also starts a new section with a range to suit all tastes and occasion with a breakfast Pide. Further new dishes include- Kati Roll, an Indian street food favourite, Enchilada Chicken Tinga from Mexico, Vada Pav and Vietnemese steamboat. Giraffe World Kitchen’s Bowls for the Soul explore a kaleidoscope of flavours from across Asia and a range of salads for the summer season allows consumers to explore from San Fran to Penang.
All dishes are complemented with a wide selection of drinks including pre-dinner spritzers, cocktails, worldly wines and beers, as well as world smoothies including a Mango Lassi – a traditional Punjabi yoghurt drink.
About Giraffe World Kitchen:
- Giraffe World Kitchen is all about exploring the the world for fresh and exciting dishes and bringing them back to the restaurants.
- Giraffe World Kitchen operates 45 restaurants in the UK and 4 restaurants in the UAE.
- Giraffe World Kitchen is owned by Boparan Restaurant Holdings.
About the ‘Surprise Me’ Deal:
- The ‘Surprise Me’ challenge will run from 28.06.17 – 31.07.17
- The deal applies to main meals only and the 10% discount is applied to the dish price only
- This discount cannot be used in conjunction with any other offer
- It is the diner’s responsibility to make their server aware of any allergies or nutritional requirements
