Malaysian label Cassey Gan celebrates individuality with clothes that are graphic and unpredictable. In an ongoing dialogue with the art world – the designs are inspired by David Hockney – a pioneer of the British art movement through his vibrant and intimate portraits. This series is mostly inspired by his Ipad series as well as his polaroid collages series. Cassey’s idiosyncratic approach to womenswear has made it a favourite with creatives who yearn for distinctive style.
Cassey Gan’s silhouettes are constructed with flowing structure and oversized shape, giving a constant free movement to each garment. The offbeat style is continued through the collection with print blocking which meticulously meld together like a puzzle with considered elements including detachable layers. Every piece in the collection can be paired with one another – a pallet of staple pieces creating a functional, relaxed and flamboyant wardrobe.
Cassey Gan’s innate experimental nature is evident in this season’s printing on different weights of cotton derived from Thailand. The label is continuously challenging what it knows and pioneering techniques that result in wear ability and style. Cassey states ‘“Change is the only constant” Seasons, life and everything around us change all the time. As a result, we have to adapt and change accordingly. Bringing this into our designs, it is important for us to constantly evolve and constantly explore different techniques and materials to create something fresh every season. Innovation is key.”
Spring Summer 19
Show Production: Fashion Scout
Hair: Toni&Guy Session team
Makeup: and team using products by KRYOLAN
Photographer: Simon Armstrong
Backstage Photographer / Videographer: The Project Video