In a stagnant sea of block colours, clean lines and cold geometric shapes, Dans La Vie Rira Sugwara is a label that refreshingly stands out with its rebellious nature of clashing prints, hues and textures
The brand’s DNA is ‘Clash Beauty’ which represents going against the grain in all aspects related to what is considered ‘normal’ and pushing the boundaries of conventional beauty. This seasons collection aims to revolt further and abolishes gender lines in fashion.Rira uses male models for the first time in her career to showcase these unisex designs.The SS18 pieces take on a sports luxe aesthetic with easy wearing garments such as t-shirts, leggings, denim and knee-high socks.
Rira’s spontaneity when it comes to patterns plays out powerful with her innate wild side of camouflage and an introduction to the classic checker and polka dots. With a stronger message comes a bolder colour palette with tones of red, black, green and beige.
The fabric game stays true to the DANS LA VIE RIRA SUGAWARA’s texture clash with six types of leathers melded with film process graphics on neoprene.
The beauty of this collection and brand lies in its exquisitely designed chaos.