London’s new experiential retail space in the heart of Shoreditch.
Located across the road from the infamous Ace hotel in East London, Not Just Another Store is a new concept store curated by UTTER and MARR, two independent companies, who through creative collaborations with artists, illustrators, photographers and more, want to break the norm of a traditional retail space.
Not Just Another Store forms a community retail space that detaches from all the restrictions, rules and norms placed upon existing retail spaces. With collaborations at the heart and core of the concept, Not Just Another Store is partnering up with various creatives and designers to curate innovative events, installations and exhibitions.
The space is complemented by a full arcade area, features live art from London based artists and offers carefully curated homewares. Not Just Another Store also epitomises the future of experiential retail through digital innovation and interactive games.
The offering includes over 30 emerging brands across womenswear and menswear, literature, art, homeware & interiors.
Additionally, there will be a customisation and personalisation area where NJAS in-house design gurus will revitalise your old wardrobe, whether it’s tailoring, adding embroidery or making bespoke pieces from scratch.
To complete the experience, Not Just Another Store will be offering a selection of food and drinks served by local independent chefs and barristers. The restaurant features an open plan mini kitchen serving brunch and lunch, juice and smoothies.