[Cannes, France]: Magnum, the world’s authority on pleasure, was last night joined by a host of stars including actress, director and previous Magnum ambassador Eva Longoria, top models Irina Shayk, Stella Maxwell, Josephine Skriver and Cindy Bruna, singer and worldwide TV personality Nicole Scherzinger and BBC Radio 1 presenter and previous Magnum ambassador Clara Amfo to celebrate the Pleasure Is Always On campaign at its home on La Croisette in Cannes.
Throwing open the doors to Pleasure Seekers from across the world to celebrate the launch of their new summer flavour innovations, Magnum Double Sunlover for the day and Magnum Double Starchaser for the night, Magnum hosted a playful and uninhibited evening that saw all stars rocking the ‘Starchaser & Sunlover’ dress code, with Stella Maxwell cahnnelling her inner Starcasher wearing Cavalli and Eva Longoria and Irina Shayk embracing Sunlover energy wearing Naeem Khan and Versace respectively.
It wouldn’t be an Magnum event without the iconic Magnum Dipping Bar experience, made famous at the Magnum Beach Cannes Party over the past 10 years, which saw all of the stars creating their very own Magnum for press!
Once inside, guests danced the night away to beats from Burna Boy and Bob Sinclar, who headlined the evening’s entertainment, alongside performances from local artists including Barbara Butch and Je t’Aime party by Dorion.
The party celebrates the launch of the Pleasure Is Always On campaign which sees Magnum working with singer, song-writer and producer JVKE to release an out-of-this-world version of his hit track “Golden Hour” in partnership with the biggest star in the solar system: the sun, using sounds from NASA’s data library.
The #PleasureIsAlwaysOn campaign brings together Pleasure Seekers from across the world to indulge in the sweet escape of music this summer and inspire them to embrace the taste of iconic summer moments at any time, be it day or night – because this summer, pleasure truly is always on.
Learn more about the #PleasureIsAlwaysOn campaign on TikTok and magnumicecream.com/pleasure-is-always-on