13 December 2025, London – Wonderland, Europe’s fastest-growing international intimate apparel show, welcomes a host of new brands, including Empreinte, Lisca and Addidas, for its first-anniversary event in January. To accommodate the growing number of exhibitors, the show will take place at a bigger, glamorous new location, the Sheraton Grand Hotel, located in the heart of Mayfair, from 26 – 28 January 2025.
The AW25 show will feature several new networking activities, a “Buyer’s Library” where work can be conducted in a quieter setting, complimentary buyer lunches sponsored by first-time exhibitor Lisca, and an exciting new collaboration with DeMontford University, underpinning the show’s dedication to emerging talent. Wonderland also continues its collaboration with Curve New York, supporting British talent in the US.
Wonderland also welcomes back some of the best-known brands from around the world, including Triumph, Panache, Simone Pérèle, Sloggi, Eberjey, Seaspray, Wolford, Wacoal and many more, as well as many first-time exhibitors such as Empreinte, Lisca, Fable and Fox, Bridie and Bert and Adidas, to name but a few.
Diary Date Details:
What: WONDERLAND
Where: Sheraton Grand London Park Lane, Piccadilly, London, England W1J 7BX, United Kingdom
When: Sunday 26 January 2025 10 AM – 6PM
Monday 27 January 2025 09:30AM – 5:30PM
Tuesday 28 January 2025 09:30AM – 3PM
All attendees must register via the Wonderland website.
Founders, Nicky Clayton and Lucy Dowler, from Philippa Bradley Agency, are encouraged by the large number of brands from last season’s show that signed again and the number of top-quality buyers who signed up almost immediately after the July event.
Nicky and Lucy commented: “With buyers confirmed as attending from as far away as Australia and the US, alongside the very best buyers in the UK, the show is once again proving to be of great value to both brands and retailers. We have always aimed to make Wonderland an unforgettable experience rather than just the standard trade show. It is where the best of the best get together to connect and draw inspiration. And what better place to be inspired than in the elegant Sheraton Grand, right in the heart of Mayfair?”