Inspired by Somerset House exhibition Perfume: A Sensory Journey Through Contemporary Scent, gpstudio, a design agency based in Southwark, has dedicated their Arch Window exhibition space to the ‘art of fragrance’. This exhibition will be on display until early September 2017.
Lipstick of London: Illustration Agency founded by Marie-Claire Westover, was approached by gpstudio to create a colourful interpretation of a fragrance that has been supplied by Paul Goodwin, Project Manager from EcoScent. Paul said that the company aims to, “enhance customer experience and to influence purchase decisions by using the power of scent through our stylish scent delivery systems and premium fragrance oils.”
Sarah Smart, an illustrator from Lipstick of London found inspiration in the fragrance (which contains hints of Geranium Leaf, Mandarin Rind and Bergamot) to create colourful illustrations of women, perfume bottles and an array of flowers. Sarah used her creative skills to draw the illustrations onto the glass of the Arch Window, bringing the scent to life in a visual display of colour. She explained her thoughts on drawing these illustrations, “I was inspired not only by the ingredients but the way it made me feel. I felt it has quite a mischievous and sexy feel to it, hence the ladies I chose to use. There was a strong feminine scent and I wanted that to come across quite playfully which is why I chose big bright and bold illustrations to cover the glass window.”
Gregor Jackson, founding partner of gpstudio said, “as retail designers, gpstudio understand that perfume is not only a scent that defines the uniqueness of individuals, but also about a customer experience in a retail environment.”
gpstudio is a London based design agency specialising in brand strategy, retail architecture, interiors, graphic and digital. Their portfolio of clients include U.K. and International brands and retail destinations, such as Harrods, John Lewis, Hersheson’s, Shinsegae and Ocado.