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    You are at:Home»News»An Exclusive Behind-the-Scenes Look at Gucci Bloom
    News

    An Exclusive Behind-the-Scenes Look at Gucci Bloom

    16 September 20171 Min Read
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    Behind-the-Scenes

    Shot on location in New York, the campaign set featured diverse flowers and plants, styled to create an imaginary garden and the memory of a stroll inside it.

    “The vision of the campaign is the idea of urbanity and how scent can be a way to travel somewhere that does not exist, that is purely imagined, it’s a surreal idea of wearing a garden.” Alessandro Michele, Gucci Creative Director.

    Alessandro Michele Gucci Gucci Bloom

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