FASHION SCOUT CHINA LONDON FASHION WEEK SS25 | Hosted by Fashion Scout Supported by Designstore.store
FASHION SCOUT CHINA SHOWCASES A NEW ROSTER OF EIGHT EMERGING ASIAN DESIGNERS DURING LONDON FASHION WEEK SS25 IN COLLABORATION WITH FASHION SCOUT
Making a comeback this London Fashion Week SS25 season, Fashion Scout China is a groundbreaking platform committed to nurturing Chinese talents and introducing them to the global market. Collaborating with international platform & agency Fashion Scout, it will spotlight eight emerging Chinese talents: VINCENT LI, VICETA WANG, QIKE QILO, BLACKNINI, witHemera wardrobe, VITAL AO, YING OU and yuyuncollection. Standing at the forefront of East Asian fashion, these brands honour their heritage, pushing boundaries and reshaping the contemporary design landscape through various disciplines including fashion, jewellery and footwear.
VINCENT LI / @vincentlistudio
Founded in 2014 in Melbourne, Australia, VINCENT LI is a genderless and sustainable fashion brand known for pushing the boundaries of cultural identity and inclusivity. Celebrated for its commitment to sustainability and diversity, the label expanded into the Asian market with the establishment of VINCENT LI LIMITED in Hong Kong in 2017, commencing operations there in 2019. With a strong presence in Asia and Australia, the brand empowers individuals through its unique, sophisticated designs. Internationally available through online platforms and boutique stores in Hong Kong, Japan, and Australia, VINCENT LI opened its Hong Kong store in 2021 and continues to explore wholesale and pop-up opportunities in Mainland China and Europe. Guided by the motto “Beauty Exists Because Perfection Does Not,” the brand’s SS25 collection, “Dawn’s Awakening,” embodies its philosophy of creating wearable art that reflects both personal style and vulnerability.
VICETA WANG / @viceta_wang
Founded in 2017, VICETA WANG is an Australian independent luxury womenswear brand named after its Chinese-born designer. After studying in the UK, Viceta Wang entered the Australian fashion scene with her signature structured tailoring and dreamy runway looks. Her limited-edition collections combine contemporary aesthetics with cultural influences, blending her heritage with modern design. Inspired by female icons and artists, her creations aim to empower women. With nearly two decades of industry experience, her work has been featured on prominent runways, including Shanghai Fashion Week, ASEAN International Fashion Week, and Melbourne Fashion Week.
QIKE QILO / @qike_qilo
Qike Qilo, a UK-based jewellery brand founded by Lei Qin, embodies the harmony of nature and sustainable design. With her extensive fashion background, including years at Harper’s Bazaar China, Lei masterfully combines traditional craftsmanship with modern aesthetics. The brand’s debut collection Aqua Waves draws inspiration from the graceful flow of water, featuring 18K recycled gold and non-toxic enamel. Each piece reflects Qike Qilo’s dedication to both elegance and environmental consciousness, offering affordable luxury that encourages consumers to embrace sustainable fashion. Through her designs, Lei Qin aims to empower women to express their unique style while respecting the planet.
The Aqua Waves collection features four signature pieces: the Cascade earrings, Tide necklace, Ripple bracelet, and Wave ring. Each design draws inspiration from the natural movement of water, crafted from 18K recycled gold and green non-toxic enamel. The Cascade earrings capture the elegance of a waterfall’s flow, while the Tide necklace reflects the rise and fall of ocean tides. The Ripple bracelet symbolises the gentle ripples on the water’s surface, and the Wave ring freezes the fluid motion of water in time. Every piece combines aesthetic beauty with a strong commitment to environmental sustainability.
Blacknini / @blackninini
BLACKNINI is a brand founded in Shanghai in 2021 by Yin Ni. The brand focuses on high-end women’s clothing and accessories, particularly using tweed fabric to convey a spirit of confidence, bravery, and brilliance. The brand uses top-level fabrics from around the world to create unique, high-end clothing products made to empower independent women who love life. BLACKNINI is committed to breaking traditional concepts, showcasing the wearer’s life and vitality through multi-level yarn interwoven materials such as houndstooth. The brand focuses on innovative improvements in tailoring and texture, focusing on exploring the clever fusion of comfort and fashion, waiting to become China’s most representative tweed fashion brand.
witHemera wardrobe by Hemera Luo / @withemera
Based in New York, Hemera Luo’s conceived witHemera wardrobe pays sensitive attention to the interference in the intimate fabrics which uphold the human body. Hemera’s designs represent a beautiful marriage between fashion and art, as well as practicality and expression. Consistently drawing inspiration from nature, witHemera’s stimulus draws from sea creatures found within the coast of Sicily, reflected in handmade biological dye and silicone fabrics to emulate their textures and shapes.
witHemera wardrobe’s collection showcases wearable garments and soft sculptures, interacting with one another, captivating audiences with a sensory experience. Inspired by the performance art sirenomelia found on Sicily’s rocky coast, Hemera was touched by the art’s swing between human and non-human beings. The designer sees sirenomelia as a metaphor for the human subconscious – swinging between what we are defined as by society and what we are defined as by ourselves.
VITAL AO / @vital_ao
Fresh from London College of Fashion’s (LCF) Menswear division, VITAL AO introduces their latest collection titled HAZARD as a subjective experience for audiences. Conceived as deeply personal artwork, HAZARD translates VITAL AO’s confrontation with the meaning of ‘Void’, simultaneously representing the designer’s protective armour.
YING OU / @ying_ou_
YING OU, founded in London in 2023 by its namesake designer, is a luxury footwear brand. The brand’s aesthetic centres on sensuality, sculptural forms, surrealism, and avant-garde elements by masterfully blending traditional shoemaking craftsmanship with modern technology, and employing unconventional leather materials. YING OU creates bespoke footwear that embodies both emotional depth and luxurious elegance. Each piece by YING OU reflects a complex and profound emotional narrative, seamlessly merging fashion with art and fostering a deep and lasting connection with its clientele.
The “Awakening” collection explores breakthroughs in metal, rub-off leather and 3D printing that actualise the designer’s fear and unease about the rigidity of self-consciousness caused by the physical separation of the human body from the external environment in public space in this era. This footwear collection explores the unconscious and unusual interaction between the most obvious objects that have lost their connection in public space – railings or handrails – and the body, experiencing their different mental space sensations. In doing so, it explores new forms of footwear that attempt to awaken human communication and perception of objects in public space.
Yuyuncollection / @yunyuncollection_official
yuyuncollection’s SS25 collection draws inspiration from nature, capturing the harmony between humanity and the natural world. The brand blends traditional Chinese heritage techniques such as wood carving, plant dyeing, and artificial flower-making into its designs, gently bridging tradition and modernity. The intricate craftsmanship of wood carving, the organic textures of plant dyeing, and the lifelike forms of artificial flowers weave nature’s spirit into every piece. Each creation serves as a serene oasis, offering a sanctuary for the soul amidst the noise. Guided by the beauty of authenticity, yuyuncollection invites everyone to dance with nature through their clothing, experiencing a sense of purity, depth, and poetic joy.