Helsinki-based menswear line combines straightforward honest Finnish design, relaxed sophistication and urban functionality with an edge. For AW19 the collection has been divided into three different urban themes, which can be mixed and matched to create versatile combinations.
FRENN means relaxed sophistication spiced with the sporty and contemporary feel. FRENN believes in casual formality with comfort, freedom and exceptional ease along with clever details, always in impeccable quality. With FRENN it is easy to feel and look good, not having to think about what to wear to which occasion, work or play.FRENN is designed in Helsinki and responsibly hand-manufactured in Northern Europe from premium, ecologically sourced European materials. For AW19 Helsinki Moods are visible in three different themes and colour schemes. Together the themes form a harmonious collection that can be combined whichever way. AW19 introduces a new print collaboration with Finnish designer Iiro A Ahokas.
Helsinki Forest tells the story of the always present nature in the city of Helsinki, where woods are just around the corner. The texture of corduroy in brownish green reminds of the moss in the forest. Corduroy is the key material of this theme. Vivid green, bright blue, yellow and ochre shades brighten the look. Shirt with a big scale organic print, merino wool knitwear either in stripy or unicolour versions with a contrasting stripe in the neckline, as well as bright accessories give a strong contemporary sporty feel to the theme.
Urban Architecture has been inspired by the new contemporary architecture in Helsinki, the Oodi library and Amos Rex art museum. The theme introduces bold white checks in black wool for a jacket and trousers. Jarmon jacket is a hybrid between a shirt and a jacket. Trousers have become slightly more tapered. An elegant technical Penttiparka keeps the wind and the rain out and away. Shirts with small scale black and greenish yellow organic prints on a white background give a breath of fresh air to the otherwise dark hues of the theme.
The Blue Moment has got its inspiration from the chilly winter sunset casting a unique tone of light over the city. The theme plays with various shades of blue spiced with a dash of yellow or green. Onnipeacoatisnow shorter. Contemporary blue checks in wool have a daring attitude and they make a strong, but yet a classical statement. The new style, woollen Pyry coat has a chest pocket cut in bias, three buttons and a soft relaxed shoulder line.
FRENN collections are always thoroughly designed to the smallest detail in an uncompromised method. Some of the best designs and qualities continue, updated only a little. The prints are own designs, every season. Trans-seasonal classics like the soft hybrid blazers, relaxed but smart trousers and sporty but elegant parkas continue as a base for the unmistakable FRENN look. Easy care is part of the holistic relaxed sophistication. FRENN has been featured among others in Monocle, Wallpaper, Vogue Italy, Korean GQ, Highsnobiety and Hypebeast. FRENN is available in France, Japan, Germany, Finland and the first Flagship Store opened in Helsinki in the Spring of 2018.
