London, UK – September 7, 2025 — The Undiscovered Fashion Show 2025, hosted by non-profit platform Undiscovered Creatives, brought together designers, industry professionals, and fashion lovers on Saturday, September 6th, at Hoxton Arches, London.
Co-founded by Yasmin Anang and Millie Hyde, Undiscovered Creatives grew out of Yasmin’s personal journey of breaking into the creative industry. What started as a single university project has now evolved into a powerful movement championing underrepresented voices in fashion.
MEET THE DESIGNERS
Aslihan Akan
THAT’S IT
London-based womenswear bridging Istanbul and London. Sustainable, versatile, limitededition pieces celebrating individuality and cultural storytelling.
John Nwachukwu
CASUAL BILLIONAIRES
Blending traditional Nigerian silhouettes with bold tailoring, the SS25 REBIRTH collection from Casual Billionaires explores themes of healing and spiritual awakening. Co-founded by brothers John and Emmanuel Nwachukwu, the brand’s SS25 collection is created in collaboration with Victor Kwesi.
Nayla Adam
NAYLA’S TREASURES
Handcrafted jewellery inspired by cultural heritage, natural beauty, and contemporary elegance. Each piece tells a story and empowers the wearer.
Aminat Akande
KANDE
Luxury African-inspired fashion with a modern edge. Digitally designed prints reimagine traditional textiles, telling stories of African heritage through a contemporary lens.
This year’s showcase was a vibrant celebration of diversity and innovation, featuring two back-to-back runway shows that highlighted emerging designers with fresh perspectives. Guests enjoyed immersive storytelling through fashion, music, and live energy, making the event more than just a show—it was an experience.
A curated VIP section treated attendees to exclusive goody bags, while the networking mixer created valuable opportunities for young talent to connect with established industry figures.
The event was brought to life by a dedicated creative team, including Lead Hairstylist Lucy Muyanga, Assistant Hairstylist Meg Piper, and Lead Makeup Artist Jumoke Ajayi. Sponsorship from Taliah Wajiid, Vita Coco, and Twist and Snap helped elevate the production, reinforcing the platform’s growing industry recognition.
Since its inception, Undiscovered Creatives has earned features in major fashion publications, partnered with initiatives like Kickstart, and built a vibrant creative community through events, collaborations, and social media.
The success of the 2025 Fashion Show further cements the platform’s reputation as a vital space for emerging and underrepresented creatives to be seen, celebrated, and supported.
Photos by Fil Mazzarino/Fabuk
