TOKKOU is a contemporary Japanese fashion label based in London, drawing heavy inspiration from the distinct “Bousousoku” (Japanese motorcycle gang) subculture. By blending the rebellious spirit of Japanese youth culture with high-end craftsmanship, the brand offers a unique “Contemporary Street Style.” The name “TOKKOU” originates from Tokko-fuku, the traditional uniforms worn by youth groups in Japan, characterized by elaborate embroidery and bold silhouettes. Each piece is meticulously crafted in Japan, ensuring the highest quality of Japanese tailoring and fabric.
About the Designer: Hideaki Morimoto
Born in 1986, Hideaki Morimoto graduated from Osaka Mode Gakuen in 2007. In the same year, he established Remerciant Co., Ltd. and launched the menswear brand [hym…].
With a diverse background in the fashion industry, Morimoto provides end-to-end support for corporate brands—from conceptualization and design to sales strategy and fashion consulting (cost management and factory sourcing). He is also actively involved in costume design for major Japanese artists and actors. His expertise extends globally, supporting international collections through design, production, and creative direction.
Current Status & Future Plans
Global Expansion: TOKKOU is challenging to showcase its latest collection at New York Fashion Week this September. Simultaneously, the brand has partnered with agents in New York and Los Angeles to begin aggressive sales activities targeting major select shops and buyers.
New Horizons: Following the US expansion, the brand aims to challenge the Middle Eastern market, specifically Dubai and Saudi Arabia.
New Line – TOKKOU HOME: We are launching a lifestyle line featuring “Japanese Towels” (gowns, towels, and blankets) that incorporate the iconic Sotsu-ran (graduation uniform) designs.
10th Anniversary & Return to Roots: As TOKKOU approaches its 10th anniversary, the brand is returning to its origins. We are developing a new range of tailored suits with various experimental designs and will soon release a new collection of signature long shirts.