Creator of fashion blog Style Scrapbook, Andy Torres Launches debut collection
Andy Torres, creator of the popular fashion blog Style Scrapbook, is pleased to announce the launch of AIT, her debut ready-to-wear label. As one of the original style bloggers, Torres has become synonymous with globally influenced, eclectic street style for over a decade. AIT will now bring Torres’ classic style with a contemporary twist directly to consumers through AITlabel.com.
AIT offers closet staples designed for the independent woman who isn’t afraid to make a statement. The debut collection includes satin slip dresses, button-downs, and French terry hoodies, complimented by a mix of bold and versatile statement pieces including bell sleeved print blouses and dresses with lace back detail, and phrased tees and bombers with an Americana theme.
“True to my character and style, AIT is both trendy and minimalistic, with a dose of attitude empowering women to wear what they like, how they like”, says Torres.
Born in Guadalajara, Mexico, the Amsterdam-based style bloggers’ transatlantic lifestyle plays a meaningful role in AIT’s design aesthetic. “Throughout my travels across Europe and the Americas, I have gained personal insight into a very diverse and eclectic group of stylist women”, says Torres. “I get my inspiration from my favorite purchases around the world, as well as collections from some of my favorite designers and of course, street style.”
AIT also draws inspiration heavily from Torres’ personal life. Torres began designing the collection during a bad breakup, which led to pieces emblazoned with phrases like “the end” and “your loss babe”. Over the last year, Torres found love again and added styles that spell out “let the distance keep us together” and “hold on to me”.
Since founding her fashion, beauty, and lifestyle blog Style Scrapbook in 2007, Torres has become a voice in the global fashion industry with over 2.5 million followers across her social media channels, TED Talks speaking engagements, and features in publications including Vogue, ELLE, Glamour, Nylon, and Grazia.
As of 17th October, AIT is live and available to purchase exclusively through AITLabel.com, with prices ranging from $49 to $129. True to Torres’ cosmopolitan mindset, AIT offers free global shipping for its customers.