Pair new restaurant quality steak and opulent edible gold leaf to achieve the most ‘Insta-worthy’ date night, in the comfort of your own home
27 SEPTEMBER 2017, London: Steak night will never be the same again! Sainsbury’s identifies the biggest foodie trend heading across the Atlantic this autumn – perfectly seared steak adorned with edible gold leaf. First seen on the plates of Silicon Valley’s biggest hotshots, the gold leaf is applied liberally to quality cuts of meat, creating a uniquely luxurious and ‘Insta-worthy’ dish. The ultimate indulgence!
It is no secret that food is the new social currency, with top quality meat taking centre stage as demonstrated by the likes of @Nusr_et’s 9 million-strong social following – there are now nearly 7.5 million posts of #steak on Instagram and over 165,000 of #steaknight alone. As restaurant trends trickle into our every-day eating and the nights draw in, customers are craving the opportunity to recreate these delicious moments at home.
Sainsbury’s is meeting this demand through the introduction of its new steakhouse-inspired cuts, available in stores from the 27th September. Paired with Taste the Difference Edible Gold Leaf 23 CT, available in Sainsbury’s stores nationwide for only £3, you can now wow your significant other by creating this lavish new trend… but for a fraction of the cost!
The new restaurant cuts in the Sainsbury’s range are:
- Taste the Difference British Bone in Ribeye Steak – serves two, matured for 30 days and best cooked medium
- Taste the Difference British Bone in Sirloin Steak – serves two, matured for 30 days and best cooked medium rare
- Taste the Difference British Picanha Steak – serves one, this tender cut popular in Brazil is matured for 30 days and best cooked medium rare
- by Sainsbury’s Flat Iron Steak – serves one, matured for 21 days and best cooked medium rare
Rebecca Deeley, Product Developer at Sainsbury’s comments: “We know that a steak dinner is now much more of an occasion, and many of our customers are seeking inspiration from restaurants for on-trend cuts and accompaniments to try something new. Applying our edible gold leaf over a perfectly seared and succulent steak can quickly transform a classic evening meal into something truly sensational!”
