Graduate Fashion Week is proud to announce that renowned British brand Superdry is partnering for the first time, sponsoring a new award: The Superdry Outerwear Award.
Superdry is known for its mix of vintage Americana and Japanese-inspired graphics with a British style. As outerwear specialists, it was a natural fit for the brand to sponsor Graduate Fashion Week’s new award which will be judged on Wednesday 6th June and announced on the catwalk at the famous Gala Award Show that same evening. As one of GFW newest awards, the retailer will honour the winning graduate with a £1,000 prize and a further £500 to the winning graduate’s university.
The Superdry Outerwear Award will be awarded to the graduate that shows a clear relatability in their signature style. Superdry will be looking for someone with a keen eye for branding and intricacy with a passion for innovation, detail and tailoring.
As part of their new involvement within Graduate Fashion Week, Superdry will also have a stand onsite throughout the event holding influential events and masterclasses. They will give the opportunity for graduates to receive career advice on a ‘drop by basis’ with their portfolio and CVs. In addition, there will be recruitment opportunities for graduates to explore and apply for within the company. Superdry will also be hosting engaging talks within the GFW Talk Live! studio with key industry and team members.
Dan Oldham, Global PR Manager said: “Sponsoring GFW is an excellent opportunity for us to support talented designers fulfilling their ambitions within the outerwear category. We feel passionately that designing outerwear is a true art and the designers of tomorrow should be recognised for their skill.”
Martyn Roberts, Managing and Creative Director of Graduate Fashion Week said; “We are extremely excited to have Superdry join us for 2018, bringing with them a wealth of knowledge to share with our 2018 graduates. The new award is well sort after and the team at GFW are excited to see the work produced.”
GFW is the world’s largest event for BA Fashion talent and will be taking place on the 3rd-6th June 2018 at The Old Truman Brewery, Shoreditch, London. Tickets are on sale from 1 st March 2018 www.graduatefashionweek.com