The HER SENSES 2024 spring/summer collection weaves a poem about the wind, shades, and lights, for a journey into nature.
Through minimalistic lines, HER SENSES proposes a soothing dialogue between body and nature—a story seamlessly blending well-being and freedom.Creative director Sarah Han evokes Italian movie director FRANCO PIAVOLI’s trilogy “At the First Breath of Wind”, particularly a scene where a young girl runs through fields of sunflowers stretching as far as the eye can see, portraying a vibrant vitality. This aesthetic is echoed throughout the SS24 campaign, featuring looks staged in a gentle, pure nature where time appears to have stood still. The color palette remains natural, encompassing “the yellow of quicksand, the pink, the white of moonlight, the green of thorns, the gray of ashes…” to quote the designers, painting a dreamy picture of an idyllic landscape.
In this collection, the dialogue between garments and lingerie takes a center stage. Sarah combines all her know-how and applies it to a new “READY TO WEAR” collection. These two worlds converge to present a robust, complete wardrobe that stays true to the values of HER SENSES. Sarah superimposes pieces while preserving a delicate nonchalance in their silhouettes.
The HER SENSES SS24 collection unfolds around a romantic inspiration—a subtle awareness where feminine power intertwines with nature.
Brand story:
Established in 2019 by founders Cloris Li and Sarah Han, HER SENSES emerged from the meeting of two distinct paths. Cloris, with years of experience in the lingerie management industry in France, crossed paths with self-made designer Sarah Han in Shanghai. Their shared philosophy and design beliefs led to the creation of HER SENSES.
This contemporary lingerie brand champions and gives voice to modern women with attitude. Creative director Sarah Han seamlessly incorporates BAUHAUS elements into the collections, resulting in highly recognizable, geographically-inspired style with a focus on wearability. It fosters a dialogue between you and your body.
About the designer:
At the helm of the brand’s creativity is Sarah Han, a designer with over seven years of experience crafting unique lingerie pieces. Crisp lines and sleek cuts, deconstructed outlines, and precise measurements are all second nature to Sarah. Her design language is simple yet not simplistic, chic without blindly following trends. Sarah maintains an acute sense of what works best both inside and outside, evolving with the times.
