Hong Kong Designers Unveil New Collections at London Fashion Week Unleash City’s Design Prowess from Aesthetic Perspective
Four Hong Kong fashion designer labels showcased their new collections at London Fashion Week Autumn/Winter 2020, showcasing Hong Kong’s fashion creativity to industry elites and style influencers from around the world, where 850 guests attended. The presentation was part of the Fashion Hong Kong promotion campaign organised by the Hong Kong Trade Development Council (HKTDC).
The HKTDC staged the “Fashion Hong Kong” show and hosted a cocktail reception at Somerset House (East Wing Galleries) in London at 8:30pm (UK time) on 14th Feb. Incorporating various elements such as art installations, drama, music and performance art, the presentation explored the potentials of the multi-faceted Hong Kong creativity.
The designer line-up showed the diverse and vibrant fashion landscape in Hong Kong including: Angus Tsui (brand name: ANGUS TSUI), Bettie Jiang (brand name: Bettie), Jessica Lau & Walter Kong (brand name: BLIND by JW) and Yeung Chin (brand name: YEUNG CHIN).
VIP Guests included:
Mary Charteris – Singer & DJ
Sai Bennet – Actress
Sydney Lima – Model, Writer & DJ
Fifi Anicah – Influencer
Maya Spencer Berkeley – Influencer
Chris Lavish – Influencer
Ellenna Owen – Influencer
Return to London Fashion Week
Fashion Hong Kong comprises a series of international promotions organised by the HKTDC to raise the global profile of Hong Kong fashion designers and labels. Since 2015, Fashion Hong Kong has actively participated in international fashion weeks and renowned events to showcase the city’s unique, diverse designs. The campaign has covered New York, London, Paris, Copenhagen, Tokyo, Seoul and Shanghai. This is the third year for Fashion Hong Kong to take the city’s brands to London Fashion Week.
Multipronged Promotion for Hong Kong Fashion Design
This year, Fashion Hong Kong again collaborated with several lifestyle brands and artists to promote the campaign during London Fashion Week. Partners included Hong Kong’s online creative platform StoryTeller and fashion illustrator Ashbee Wong, who crafted an exclusive illustration for the campaign.
Hong Kong start-up ShirtStylist.com, an online platform for shirt custom-making, created another exclusive and stylish series of Fashion Hong Kong shirts with fabrics used by the four designers in their 2020 Autumn/Winter collections.
Fashion Hong Kong Designer Labels at London Fashion Week AW20:
Angus Tsui Autumn/Winter 2020 Collection
In the year of 2120, the planet Earth is facing a massive destruction because of the serious environmental pollution, resource shortage and population overgrowth. A terrestrial planet, Origin-7 has been found and selected for human colonisation, 2,080 colonists and 480 androids have started their journey to discover a different way to evolve – as a new origin of life. Riding the boundaries of fashion and futurism, the new collection transcends traditional silhouettes with unique pattern cuttings, exquisite fabric textures, metallic colours and trims to emerge as other worldly artistic expressions. The concept of interchangeable design with a sense of sustainability is also introduced.
Bettie Autumn/Winter 2020 Collection AWAKEN
AWAKEN is Bettie’s first womenswear collection. Inspired by simple geometry, with square representing principles and circle manifesting the wisdom of life, the collection highlights the unique personalities of women being both tender and tough, through the special cutting and the fabric choice i.e. wool and silk. The designer envisions to empower women to freely express themselves and not to shy away from their distinct personalities.
BLIND by JW Autumn/Winter 2020 Collection
YOUR GAME IS BIGGER THAN YOUR REALITY
Inspired by the cultural diversity and the hustle and bustle of the designers’ hometown Hong Kong, the collection starts with a tough and strong city look in a cold vibe, infusing elements of the British tailored jackets and padded coats using Tartan Scottish wool silk and new checked double knitted Jersey, with a modernised shifted mandarin collar paired with the Asian wrapped trousers. Creative, contemporary transformation of some classic, typical designs using eco-friendly yarn made of pre-consumed wool and recyclable polyester is also involved. Their unique scarf design with QR codes printed enables city travellers to get access to world landmark maps.
Yeung Chin Autumn/Winter 2020 Collection
YOU BRING LIGHT TO THE DARKESS
Is death solely the grief of separation or a hope for reunion? Inspired by the funeral of the designer’s beloved, the collection will be showcased in the format of theatre performance, leading the audience to reflect on life and death and the aesthetics and cultures of funerals step-by-step. The designer re-interprets the concept of funerals by combining funeral elements of different cultures such as music, costumes and rituals– the oriental cutting deconstructed with Victorian corset created in a symmetrical and conscious silhouette, with a diverse mix of fabric choices of different textures and weights.
