Istituto Marangoni Group, alongside the community of students, faculty, and alumni, presents the first event developed with AI that transcends the limits of traditional fashion collection promotion formats. Through its Metaverse, it surpasses geographical and cultural boundaries.
“I AM AI” is an innovative format that provides an unprecedented experience where the traditional fashion show, thanks to the use of Artificial Intelligence, expresses itself through a new approach by integrating 3D collection development software with digital environments created by AI. “I AM AI” represents an ambitious step forward in the fashion industry’s innovation, celebrating the fusion of creativity with the most innovative forms of technology, highlighting collections created in CLO3D by the best students from its schools.
A unique, entirely digital immersive experience that expresses the high level of experimentation Istituto Marangoni has undertaken in recent years through the creation of its Metaverse. This includes hosting the first phygital fashion show in Dubai and developing this highly innovative new format where creativity can manifest in new semantic forms thanks to specific AI software.
The immersive navigation will also include a gamification moment where images can be created with selected student looks and placed in backgrounds created by artificial intelligence.
A symphony between cutting-edge innovation and artificial intelligence, where the balance between technological progress and ethics gives rise to extraordinary collections. Here, AI algorithms not only guide the creative process, offering valuable insights, but also become creative collaborators for students, enhancing their ability to conceive and perfect unique works. A revolutionary approach opens the doors to a new chapter of exploration, where human creativity and artificial intelligence merge to bring education to new heights of inspiration and originality.
“In the vision of Istituto Marangoni, the education of the future must have the courage to embrace digital evolution, effectively managing the software offered by AI to create new dimensions of experimentation that increasingly enhance uniqueness and creative genius. The integration of new digital stimuli into traditional courses of the Group’s Schools has been a reality for a couple of years now, allowing the greater involvement of the most forward-thinking companies in the sector, experimenting together with us on innovative digital projects. With this new academic strategy, Istituto Marangoni prepares for the launch of its new course in the Metaverse, where students can gain experience in pattern making, product design, and photo-shooting, thanks to digital laboratories that will enable learning new skills for a creativity that will become increasingly experimental and beneficial to innovation,” comments Stefania Valenti, Istituto Marangoni Managing Director.
“I AM AI” represents a first step in the experimentation that Istituto Marangoni will carry out in its Metaverse, open to all fashion enthusiasts, industry professionals, and students who will find in this digital space a format to experience new forms of creativity.
“I AM AI” also serves as a stimulus for all luxury, fashion, and design brands wishing to explore new forms of innovation capable of engaging new generations. The most innovative collection will be voted on by two separate juries: the first, a “technical” jury composed of alumni, mentors, and fashion industry professionals, and the second composed of all visitors expressing their preferences by voting directly in the Metaverse.”