Renowned Fashion Designer JAYNE PIERSON Unveils Groundbreaking Collection at London Fashion Week, In collaboration with 3D Printing Innovators Stratasys.
Celebrated fashion designer JAYNE PIERSON captivated the audience at London Fashion Week with her latest collection encompassing a blend of Celtic mythology, sustainable fashion, and cutting-edge direct-to-textile 3D printing technology from Stratasys. In a spectacular showcase of creativity and innovation, this collection not only pushed the boundaries of fashion but also underscored the importance of sustainability and ethical practices in the industry.
The Ceridwen collection, inspired by Celtic mythology and the Mabinogion, offered a glimpse into a world of enchantment and transformation. At its heart lies the character of Ceridwen, a shape-shifting enchantress and the Celtic goddess of rebirth, transformation, and inspiration. PIERSON’s collection beautifully weaves together elements of myth, folklore, and history, redefining fashion as a medium for storytelling. Deep rooted in inspiration, the collection exuded organic shapes, nature, culminated in a range of iridescent components that served as amulets, adorning the garments and empowering the wearers.
Jayne Pierson backstage
Key to the success of the collection was PIERSON’s strategic partnership with leading 3D printing solutions provider, Stratasys, and the company’s unique direct-to-textile 3DFashion™ technology. The fusion of traditional craftsmanship and cutting-edge technology allowed for the creation of unique and wearable pieces that seamlessly integrated 3D-printed elements into the fabric of the designs. This innovative approach brought a whole new dimension to the fashion landscape, demonstrating the limitless possibilities of Stratasys 3DFashion™ direct-totextile 3D printing technology in the industry
When asked about the challenges faced during the development of this collection, JAYNE PIERSON noted that the usual time constraints and deadlines were ever-present, but she embraced them as opportunities to push the boundaries of her creativity further.
Maintaining her signature style while keeping her designs fresh and innovative was a priority for PIERSON. Her brand values, including stylistic longevity, quality, originality, and a commitment to ethical and socially responsible practices, served as guiding principles throughout the creative process. The collection incorporated fabrics made from ocean plastic waste and end-of-rolls, turning discarded materials into modern-day armor, symbolizing Celtic magic and the celebration of individuality.
Inclusivity was another cornerstone of the Ceridwen collection. PIERSON emphasized that every garment is entirely bespoke and made to order, accommodating diverse body types and identities, reflecting the brand’s dedication to celebrating individuality.
As London Fashion Week is synonymous with creativity and innovation, JAYNE PIERSON’s collection added a new dimension to the event. Her unique use of 3D printing technology, sustainability at the core of the collection, and a commitment to producing in limited runs rather than scale made a powerful statement about the future of fashion.
The collection also carried a message of empowerment, drawing inspiration from Ceridwen, the shape-shifting enchantress who symbolizes determination and the ability to become anything one aspires to be.
Collaboration has always been integral to the fashion industry, and for this collection, JAYNE PIERSON partnered with nuForj as Project Manager, Boadicea The Victorious perfumes and Ffineyewear, enhancing the overall experience of the runway show with captivating soundtracks and choreography.
The soundtrack was a collaboration with Oscar winning musical engineer, mixer and producer Nick Wollage. Wollage is best known for this work on How to Train Your and Stranger Things. Pierson and Wollage have been working together for over 25 years.
In closing, JAYNE PIERSON’s Ceridwen collection has set a new standard for sustainable and innovative fashion. Her commitment to ethical practices, unique partnerships, and storytelling through fashion demonstrates the potential for brands to thrive while maintaining a deep sense of responsibility to the planet and its inhabitants.
Photos by Paul Winstone/Fabuk Magazine
