Demet Sabanci Cetindogan said that , As an active member of the Turkish Businesswoman Association and founder of Turkey One Association for many years I have been promoting Turkey internationally with different projects. The Jeanious Turks project is Demsa Retail Group’s social responsibility project aiming the same mission. As Demsa Retail Group it is our pleasure to celebrate the 10th Anniversary of Harvey Nichols in Turkey. Within this context we made it our mission to represent Turkish designers on international platforms. Our ultimate goal is to present the innovative and creative projects in our country to the world and to promote Turkey globally as a contemporary brand.
In Jeanious Turks project, 11 famous Turkish designers have redesigned the jean – an iconic piece since so many years. Jeans have been especially chosen in this project because denim is admired by various parts of society. They can be used in any form except the wedding dress. Jeans give a casual look during the day but when combined with the right accessories gives a chic look for the night.
In Jeanious Turks project, the story of Harvey Nichols 10 year journey from London to Istanbul inspired legendary jean designs. These creative jean designs will be on display in Harvey Nichols Knightsbridge from 5-9 October, 2016.