LONDON, ENGLAND – MARCH 23: Rita Ora attends the launch of the JF London x Kyle De’Volle fall/winter 2017 capsule collection sponsored by Ciroc Vodka at W London Leicester Square on March 23, 2017 in London, England.
Pic Credit: Dave Benett

AW17 sees the launch of Denim Dallas, the second collaboration between Joshua Fenu and celebrity stylist and fashionista Kyle DeVolle.
The capsule collection consists of five styles; thigh-high boots, ankle boots and a unisex sneaker. Drawing inspiration from old westerns and Kyle’s love of Joshua Tree, California, the collection is a modern twist on old classics whilst sticking with JF London’s trademark shapes. Featuring distressed denim embroidered with more denim the pieces are also embellished with metal effect toecaps and heels which further heightens the drama of this already theatrical collection. The designs are in line with JF London aesthetics yet have a DeVolletouch; undoubtedly the IT shoes to wear this coming season.

LONDON, ENGLAND – MARCH 23: Mathieu Assez, Joshua Fenu and Lena Assez attend the launch of the JF London x Kyle De’Volle fall/winter 2017 capsule collection sponsored by Ciroc Vodka at W London Leicester Square on March 23, 2017 in London, England.
Pic Credit: Dave Benett
LONDON, ENGLAND – MARCH 23: (L to R) Mary Charteris, Betty Bachz, Kyle De’Volle, Emma McQuiston, Viscountess of Weymouth, and designer Joshua Fenu attends the launch of the JF London x Kyle De’Volle fall/winter 2017 capsule collection sponsored by Ciroc Vodka at W London Leicester Square on March 23, 2017 in London, England.
Pic Credit: Dave Benett
LONDON, ENGLAND – MARCH 23: (L to R) Joshua Fenu, Rita Ora and Kyle De’Volle attend the launch of the JF London x Kyle De’Volle fall/winter 2017 capsule collection sponsored by Ciroc Vodka at W London Leicester Square on March 23, 2017 in London, England.
Pic Credit: Dave Benett
LONDON, ENGLAND – MARCH 23: Kyle De’Volle (L) and Tallia Storm attend the launch of the JF London x Kyle De’Volle fall/winter 2017 capsule collection sponsored by Ciroc Vodka at W London Leicester Square on March 23, 2017 in London, England.
Pic Credit: Dave Benett
LONDON, ENGLAND – MARCH 23: Mary Charteris (L) and designer Joshua Fenu attend the launch of the JF London x Kyle De’Volle fall/winter 2017 capsule collection sponsored by Ciroc Vodka at W London Leicester Square on March 23, 2017 in London, England.
Pic Credit: Dave Benett
LONDON, ENGLAND – MARCH 23: (L to R) Guest, Rita Ora and Elena Ora attend the launch of the JF London x Kyle De’Volle fall/winter 2017 capsule collection sponsored by Ciroc Vodka at W London Leicester Square on March 23, 2017 in London, England.
Pic Credit: Dave Benett
LONDON, ENGLAND – MARCH 23: Designer Joshua Fenu attends the launch of the JF London x Kyle De’Volle fall/winter 2017 capsule collection sponsored by Ciroc Vodka at W London Leicester Square on March 23, 2017 in London, England.
Pic Credit: Dave Benett
LONDON, ENGLAND – MARCH 23: Kyle De’Volle attends the launch of the JF London x Kyle De’Volle fall/winter 2017 capsule collection sponsored by Ciroc Vodka at W London Leicester Square on March 23, 2017 in London, England.
Pic Credit: Dave Benett
LONDON, ENGLAND – MARCH 23: Rita Ora attends the launch of the JF London x Kyle De’Volle fall/winter 2017 capsule collection sponsored by Ciroc Vodka at W London Leicester Square on March 23, 2017 in London, England.
Pic Credit: Dave Benett
LONDON, ENGLAND – MARCH 23: Rita Ora attends the launch of the JF London x Kyle De’Volle fall/winter 2017 capsule collection sponsored by Ciroc Vodka at W London Leicester Square on March 23, 2017 in London, England.
Pic Credit: Dave Benett
LONDON, ENGLAND – MARCH 23: Kyle De’Volle (L) and Joshua Fenu attend the launch of the JF London x Kyle De’Volle fall/winter 2017 capsule collection sponsored by Ciroc Vodka at W London Leicester Square on March 23, 2017 in London, England.
Pic Credit: Dave Benett
LONDON, ENGLAND – MARCH 23: A general view of the atmosphere at the launch of the JF London x Kyle De’Volle fall/winter 2017 capsule collection sponsored by Ciroc Vodka at W London Leicester Square on March 23, 2017 in London, England.
Pic Credit: Dave Benett
LONDON, ENGLAND – MARCH 23: Emma McQuiston, Viscountess of Weymouth, attends the launch of the JF London x Kyle De’Volle fall/winter 2017 capsule collection sponsored by Ciroc Vodka at W London Leicester Square on March 23, 2017 in London, England.
Pic Credit: Dave Benett

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