The brand’s live streamed on-schedule fashion show as part of Mercedes-Benz Prague Fashion Week
“White is a rebirth, a breath of fresh air. White is a beginning to an end, an everlasting continuation. White is the colour of the first spring flowers. White is pure and simple, white never lies.”
For Spring Summer 2021 Jiri Kalfar dreams of the blank canvas of a new world. Simpler and fair. The Spring Summer 2012 collection is just that. A blank canvas – the entire collection is pure white, created using fully organic and cruelty free materials such as Buddhist ahimsa silk, vegan leather, pineapple and mushroom leather, vintage lace and banana thread to name just a few. It is important to note that all garments are also made-in-house following a zero waste policy.
Jiri Kalfar has shown time and time again how luxury, craftsmanship and awareness of environmental responsibility can come together to create incredible collections. He has shown that a fully sustainable and organic collection can be on trend and beautiful, as well as being a representation of a positive shift in the fashion industry. The world has changed in a matter of months and it is necessary now more than ever to take responsibility and make a positive change – Jiri continues to stand by the philosophy of ethical and sustainable fashion.
By Katya Marletta